Raija Komppula
Raija Komppula
Professor of marketing, University of Eastern Finland, Business School
Verified email at uef.fi
TitleCited byYear
Matkailuyrityksen tuotekehitys
R Komppula, M Boxberg
Edita, 2002
6642002
Matkailuyrityksen tuotekehitys
R Komppula, M Boxberg
Edita, 2002
6642002
Perception of success and its effect on small firm performance
H Reijonen, R Komppula
Journal of Small Business and Enterprise Development 14 (4), 689-701, 2007
3162007
The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination–A case study
R Komppula
Tourism Management 40, 361-371, 2014
2582014
Matkailutuotteen markkinointi-ja jakelukanavat
M Boxberg, R Komppula, S Korhonen, P Mutka
Helsinki: Edita Oyj, 2001
1312001
Using ski destination choice criteria to segment Finnish ski resort customers
H Konu, T Laukkanen, R Komppula
Tourism Management 32 (5), 1096-1105, 2011
1112011
Are growing SMEs more market‐oriented and brand‐oriented?
H Reijonen, T Laukkanen, R Komppula, S Tuominen
Journal of Small Business Management 50 (4), 699-716, 2012
1082012
Lake Wellness—a practical example of a new service development (NSD) concept in tourism industries
H Konu, A Tuohino, R Komppula
Journal of vacation marketing 16 (2), 125-139, 2010
1062010
Rural wellbeing tourism: Motivations and expectations
J Pesonen, R Komppula
Journal of Hospitality and Tourism Management 17 (1), 150-157, 2010
1002010
Understanding the relationship between push and pull motivations in rural tourism
J Pesonen, R Komppula, C Kronenberg, M Peters
Tourism Review 66 (3), 32-49, 2011
972011
Success and growth in rural tourism micro-businesses in Finland: financial or life-style objectives?
R Komppula
Small firms in tourism, 125-148, 2013
932013
Benefit segmentation of potential wellbeing tourists
J Pesonen, T Laukkanen, R Komppula
Journal of Vacation Marketing 17 (4), 303-314, 2011
762011
Pursuing customer value in tourism–a rural tourism case-study
R Komppula
Journal of Hospitality & Tourism 3 (2), 83-104, 2005
642005
Matkailuyrityksen sitoutuminen verkostoon: tapaustutkimus Pohjois-Karjalan maakunnallinen matkailuverkosto
R Komppula
Lapin yliopisto, 2000
602000
Matkailuyrityksen sitoutuminen verkostoon: tapaustutkimus Pohjois-Karjalan maakunnallinen matkailuverkosto
R Komppula
Lapin yliopisto, 2000
602000
Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA
R Komppula, WC Gartner
Tourism Management 35, 168-180, 2013
562013
The adoption of market orientation in SMEs: required capabilities and relation to success
H Reijonen, R Komppula
Journal of strategic marketing 18 (1), 19-37, 2010
562010
Developing the quality of a tourist experience product in the case of nature‐based activity services
R Komppula
Scandinavian journal of hospitality and tourism 6 (2), 136-149, 2006
492006
New-product development in tourism companies-case studies on nature-based activity operators
R Komppula
10th Nordic Tourism Research Symposium, October, 18-20, 2001
402001
Are growth-oriented SMEs more likely to adopt market and brand orientations?
H Reijonen, S Párdányi, S Tuominen, T Laukkanen, R Komppula
Journal of Small Business and Enterprise Development 21 (2), 250-264, 2014
352014
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