| Branding in the public sector: a systematic literature review and directions for future research U Leijerholt, G Biedenbach, P Hultén Journal of Brand Management 26 (2), 126-140, 2019 | 57 | 2019 |
| A brand within a brand: An integrated understanding of internal brand management and brand architecture in the public sector U Leijerholt, C Chapleo, H O’Sullivan Journal of Brand Management 26, 277-290, 2019 | 56 | 2019 |
| Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions U Leijerholt, G Biedenbach, P Hultén Public Management Review 24 (3), 442-465, 2022 | 38 | 2022 |
| What about context in internal brand management? Understanding employee brand commitment in the public sector U Leijerholt Journal of Marketing Management 37 (13-14), 1243-1266, 2021 | 12 | 2021 |
| Public sector branding: an internal brand management perspective U Leijerholt Umeå universitet, 2019 | 9 | 2019 |
| Varumärkesarbete i offentlig sektor U Leijerholt Organisation & Samhälle, 18-23, 2019 | 3 | 2019 |
| Branding from Within: Internal Brand Management in the Public Sector U Leijerholt Public Branding and Marketing: A Global Viewpoint, 121-139, 2021 | 1 | 2021 |
| Consumer responses to sustainable product branding strategies: a literature review and future research agenda H Fatemi, U Leijerholt, Z Rezvani, O Schnittka Baltic Journal of Management 18 (4), 525-542, 2023 | | 2023 |
| A complex identity and brand structure: insights from the Swedish public sector C Chapleo, U Leijerholt, H O'Sullivan | | 2022 |
| Internal brand management in the public sector: Internal communication, organizational practices, and affective outcomes U Leijerholt, G Biedenbach, P Hultén | | 2019 |
| A strong employer brand through societal purpose U Leijerholt | | |
Galina BiedenbachAssociate Professor, Umeå School of Business, Economics and Statistics, Umeå UniversityVerified email at umu.se
