| Evolving to a new dominant logic for marketing SL Vargo, RF Lusch Journal of marketing 68 (1), 1-17, 2004 | 18801 | 2004 |
| Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36 (1), 1-10, 2008 | 9212* | 2008 |
| Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006 | 2563 | 2006 |
| Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44 (1), 5-23, 2016 | 2484 | 2016 |
| Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007 | 2374 | 2007 |
| Interdependency, contracting, and relational behavior in marketing channels RF Lusch, JR Brown Journal of marketing 60 (4), 19-38, 1996 | 2217 | 1996 |
| The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004 | 1987 | 2004 |
| Service innovation RF Lusch, S Nambisan MIS quarterly 39 (1), 155-176, 2015 | 1777 | 2015 |
| It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011 | 1763 | 2011 |
| Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014 | 1663* | 2014 |
| The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014 | 1427 | 2014 |
| From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008 | 1357 | 2008 |
| Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38 (1), 19-31, 2010 | 1306 | 2010 |
| Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36 (1), 25-38, 2008 | 889 | 2008 |
| Service-dominant logic 2025 SL Vargo, RF Lusch International Journal of Research in Marketing 34 (1), 46-67, 2017 | 878 | 2017 |
| Power and relationship commitment: their impact on marketing channel member performance JR Brown, RF Lusch, CY Nicholson Journal of retailing 71 (4), 363-392, 1995 | 840 | 1995 |
| Toward a conceptual foundation for service science: Contributions from service-dominant logic RF Lusch, SL Vargo, G Wessels IBM systems journal 47 (1), 5-14, 2008 | 794 | 2008 |
| Sources of power: their impact on intrachannel conflict RF Lusch Journal of marketing Research 13 (4), 382-390, 1976 | 784 | 1976 |
| Retailing PM Dunne, RF Lusch, JR Carver Cengage Learning, 2013 | 675 | 2013 |
| Social media analytics and intelligence D Zeng, H Chen, R Lusch, SH Li IEEE Intelligent Systems 25 (6), 13-16, 2010 | 649 | 2010 |
