Robert F. Lusch
Robert F. Lusch
Professor of Marketing
Vahvistettu sähköpostiosoite verkkotunnuksessa email.arizona.edu
Nimike
Viittaukset
Viittaukset
Vuosi
Evolving to a new dominant logic for marketing
SL Vargo, RF Lusch
Journal of marketing 68 (1), 1-17, 2004
174672004
Service-dominant logic: continuing the evolution
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36 (1), 1-10, 2008
8353*2008
Service-dominant logic: reactions, reflections and refinements
RF Lusch, SL Vargo
Marketing theory 6 (3), 281-288, 2006
23492006
Competing through service: Insights from service-dominant logic
RF Lusch, SL Vargo, M O’brien
Journal of retailing 83 (1), 5-18, 2007
21942007
Interdependency, contracting, and relational behavior in marketing channels
RF Lusch, JR Brown
Journal of marketing 60 (4), 19-38, 1996
21121996
Institutions and axioms: an extension and update of service-dominant logic
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 44 (1), 5-23, 2016
19702016
The four service marketing myths: remnants of a goods-based, manufacturing model
SL Vargo, RF Lusch
Journal of service research 6 (4), 324-335, 2004
18352004
It's all B2B… and beyond: Toward a systems perspective of the market
SL Vargo, RF Lusch
Industrial marketing management 40 (2), 181-187, 2011
15732011
Service innovation: A service-dominant logic perspective
RF Lusch, S Nambisan
MIS quarterly 39 (1), 155-176, 2015
14752015
Service-dominant logic: Premises, perspectives, possibilities
RF Lusch, SL Vargo
Cambridge University Press, 2014
1419*2014
From goods to service (s): Divergences and convergences of logics
SL Vargo, RF Lusch
Industrial marketing management 37 (3), 254-259, 2008
12812008
Service, value networks and learning
RF Lusch, SL Vargo, M Tanniru
Journal of the academy of marketing science 38 (1), 19-31, 2010
12322010
The service-dominant logic of marketing: Dialog, debate, and directions
RF Lusch, SL Vargo
Routledge, 2014
11912014
Why “service”?
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36 (1), 25-38, 2008
8232008
Power and relationship commitment: their impact on marketing channel member performance
JR Brown, RF Lusch, CY Nicholson
Journal of retailing 71 (4), 363-393, 1995
7961995
Toward a conceptual foundation for service science: Contributions from service-dominant logic
RF Lusch, SL Vargo, G Wessels
IBM systems journal 47 (1), 5-14, 2008
7542008
Sources of power: their impact on intrachannel conflict
RF Lusch
Journal of Marketing Research 13 (4), 382-390, 1976
7411976
Service-dominant logic 2025
SL Vargo, RF Lusch
International Journal of Research in Marketing 34 (1), 46-67, 2017
6602017
Retailing
PM Dunne, RF Lusch, JR Carver
Cengage Learning, 2013
6232013
Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice
DA Griffith, MG Harvey, RF Lusch
Journal of operations management 24 (2), 85-98, 2006
5742006
Järjestelmä ei voi suorittaa toimenpidettä nyt. Yritä myöhemmin uudelleen.
Artikkelit 1–20