| Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation M Ots, G Nyilasy Journal of Advertising Research 55 (2), 132-145, 2015 | 63 | 2015 |
| Influencers tell all C Abidin, M Ots Unravelling Authenticity and Credibility in a Brand Scandal, 153-161, 2016 | 53 | 2016 |
| The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce C Abidin, M Ots AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 2015 | 51 | 2015 |
| Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies M Ots Journal of Communication Inquiry 33 (4), 376-392, 2009 | 46 | 2009 |
| Media brands and branding M Ots Media Management and Transformation Centre, Jönköping International Business …, 2008 | 37 | 2008 |
| Just doing it: theorising integrated marketing communications (IMC) practices M Ots, G Nyilasy European Journal of Marketing, 2017 | 27 | 2017 |
| Media and brands: New ground to explore M Ots Media brands and branding, 1-7, 2008 | 27 | 2008 |
| The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl Javnost-The Public 23 (2), 170-187, 2016 | 23 | 2016 |
| Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands M Ots, BJ Hartmann Handbook of media branding, 217-229, 2015 | 20 | 2015 |
| What is so special about media branding? Peculiarities and commonalities of a growing research area G Siegert, K Förster, SM Chan-Olmsted, M Ots Handbook of media branding, 1-8, 2015 | 19 | 2015 |
| Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition M Ots Journal of Media Business Studies 9 (2), 43-63, 2012 | 17 | 2012 |
| Media consumer brand equity: Implications for advertising media planning M Ots Media Management and Transformation Centre, Jönköping International Business …, 2008 | 16 | 2008 |
| Out of control? How online papers are both shaping and being shaped by user generated content M Ots, M Karlsson | 15 | 2012 |
| Media business studies as we see it: why does it matter, for whom, and how do you get published? M Ots, G Nyilasy, U Rohn, P Wikström Journal of Media Business Studies 12 (2), 103-106, 2015 | 14 | 2015 |
| Understanding value formation: a study of marketing communications practices at the food retailer ICA M Ots JIBS, 2010 | 14 | 2010 |
| Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit S Feng, M Ots Journal of Interactive Advertising 18 (2), 148-161, 2018 | 11 | 2018 |
| Magazine online brand extensions: Do they really affect brand loyalty? A Tarkiainen, HK Ellonen, O Kuivalainen, M Horppu, PE Wolff Media brands and branding, 53, 2008 | 11 | 2008 |
| Mediernas ekonomiska villkor M Ots Studentlitteratur, 2012 | 10 | 2012 |
| Consumer brand equity of the media: The value perceptions of professional media buyers M Ots, D Wolff | 9 | 2007 |
| Social dynamics and stakeholder relationships in personal branding G Dumont, M Ots Journal of Business Research 106, 118-128, 2020 | 8 | 2020 |
Crystal AbidinAssociate Professor, Principal Research Fellow & ARC DECRA Fellow in Internet Studies, CurtinVerified email at curtin.edu.au
