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Michael Breazeale
Michael Breazeale
Professor of Marketing, Mississippi State University
Verified email at business.msstate.edu - Homepage
Title
Cited by
Cited by
Year
Word of mouse-An assessment of electronic word-of-mouth research
M Breazeale
International Journal of Market Research 51 (3), 1-19, 2009
3282009
Conceptualizing the brand in social media community: The five sources model
R Davis, I Piven, M Breazeale
Journal of Retailing and consumer services 21 (4), 468-481, 2014
1862014
Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail
S Maria Correia Loureiro, F J. Miranda, M Breazeale
Journal of Service Management 25 (1), 101-124, 2014
1832014
Timeliness, transparency, and trust: A framework for managing online customer complaints
JL Stevens, BI Spaid, M Breazeale, CLE Jones
Business Horizons 61 (3), 375-384, 2018
1302018
Consumer-brand relationships
S Fournier, M Breazeale, M Fetscherin
Routledge, 2012
1292012
The effects of perceived fairness on customer responses to retailer SST push policies
A White, M Breazeale, JE Collier
Journal of Retailing 88 (2), 250-261, 2012
962012
Giving back the “self” in self service: customer preferences in self-service failure recovery
JE Collier, M Breazeale, A White
Journal of Services Marketing 31 (6), 604-617, 2017
842017
Retail shopping typology of American teens
M Breazeale, JE Lueg
Journal of Business Research 64 (6), 565-571, 2011
692011
Get the picture? Visual servicescapes and self-image congruity
M Breazeale, N Ponder
Journal of Business Research 66 (7), 839-846, 2013
682013
Tell it like it is: The effects of differing responses to negative online reviews
CL Esmark Jones, JL Stevens, M Breazeale, BI Spaid
Psychology & Marketing 35 (12), 891-901, 2018
662018
Pressing the buy button: Generation Y’s online clothing shopping orientation and its impact on purchase
SMC Loureiro, M Breazeale
Clothing and Textiles Research Journal 34 (3), 163-178, 2016
592016
I’ll be watching you: Shoppers’ reactions to perceptions of being watched by employees
CL Esmark, SM Noble, MJ Breazeale
Journal of Retailing 93 (3), 336-349, 2017
582017
Happiness with rural experience: Exploring the role of tourist mindfulness as a moderator
SMC Loureiro, M Breazeale, A Radic
Journal of Vacation Marketing 25 (3), 279-300, 2019
522019
Strong brands, strong relationships
S Fournier, M Breazeale, J Avery
Routledge, 2015
522015
Eat green, get lean: Promoting sustainability reduces consumption
A Farmer, M Breazeale, JL Stevens, SF Waites
Journal of Public Policy & Marketing 36 (2), 299-312, 2017
332017
Panic attack: How illegitimate invasions of privacy cause consumer anxiety and dissatisfaction
CL Esmark Jones, JL Stevens, SM Noble, MJ Breazeale
Journal of Public Policy & Marketing 39 (3), 334-352, 2020
242020
Exploring jealousy and envy in communal relationship revenge-seeking
T Hancock, FG Adams, M Breazeale, JE Lueg
Journal of Consumer Marketing 37 (6), 687-699, 2020
182020
Motivations for the brand avoidance relationship
A White, M Breazeale, C Webster
Consumer-Brand Relationships, 57-73, 2012
172012
Introduction: The why, how, and so what of consumers' relationships with their brands
S Fournier, M Breazeale, M Fetscherin
Consumer-Brand Relationships, 1-11, 2012
92012
How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories
SMC Loureiro, E Friedmann, M Breazeale, I Middendorf
Journal of business research 164, 113958, 2023
72023
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