Ioanna Papasolomou
Ioanna Papasolomou
Professor of Marketing
Vahvistettu sähköpostiosoite verkkotunnuksessa unic.ac.cy
Nimike
Viittaukset
Viittaukset
Vuosi
Corporate social responsibility: the way forward? Maybe not! A preliminary study in Cyprus
I Papasolomou‐Doukakis, M Krambia‐Kapardis, M Katsioloudes
European business review, 2005
3102005
Building corporate branding through internal marketing: the case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of product & brand management, 2006
2982006
Social media: Marketing public relations’ new best friend
I Papasolomou, Y Melanthiou
Journal of promotion management 18 (3), 319-328, 2012
2192012
Are the corporate social responsibility matters based on good intentions or false pretences? An empirical study of the motivations behind the issuing of CSR reports by UK companies
SO Idowu, I Papasolomou
Corporate Governance: The international journal of business in society, 2007
2112007
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
I Papasolomou, D Vrontis
Journal of Brand Management 14 (1), 177-195, 2006
1872006
Cause-related marketing: Building the corporate image while supporting worthwhile causes
M Demetriou, I Papasolomou, D Vrontis
Journal of Brand Management 17 (4), 266-278, 2010
1832010
The role of employee development in customer relations: the case of UK retail banks
I Papasolomou‐Doukakis
Corporate Communications: An International Journal, 2002
1292002
Can internal marketing be implemented within bureaucratic organisations?
I Papasolomou
International Journal of Bank Marketing, 2006
1122006
Brand and product building: the case of the Cyprus wine industry
D Vrontis, I Papasolomou
Journal of Product & Brand Management, 2007
1072007
Internal marketing in UK banks: conceptual legitimacy or window dressing?
I Papasolomou‐Doukakis, PJ Kitchen
International Journal of Bank Marketing, 2004
902004
Internal marketing: a qualitative study of culture change in the UK banking sector
M Kelemen, I Papasolomou
Journal of Marketing Management 23 (7-8), 746-768, 2007
822007
Innovation and cause-related marketing success: a conceptual framework and propositions
M Christofi, E Leonidou, D Vrontis, P Kitchen, I Papasolomou
Journal of Services Marketing, 2015
742015
Internal marketing in the UK retail banking sector: Rhetoric or reality
I Papasolomou-Doukakis
Journal of Marketing Management 19 (1-2), 197-224, 2003
712003
Can culture be changed? A study of internal marketing
M Kelemen, I Papasolomou-Doukakis
The Service Industries Journal 24 (5), 121-135, 2004
702004
Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks
I Papasolomou-Doukakis
Journal of Marketing Communications 8 (2), 87-100, 2002
682002
Visualizing the metaphor
T Proctor, S Proctor, I Papasolomou
Journal of Marketing Communications 11 (1), 55-72, 2005
442005
Marketing public relations: A consumer-focused strategic perspective
I Papasolomou, A Thrassou, D Vrontis, M Sabova
Journal of Customer Behaviour 13 (1), 5-24, 2014
412014
What are television advertisements really trying to tell us? A postmodern perspective
S Proctor, I Papasolomou‐Doukakis, T Proctor
Journal of Consumer Behaviour: An International Research Review 1 (3), 246-255, 2002
382002
The Use of Entry Methods in Identifying Multinational Companies' AdaptStand Behavior in Foreign Markets.
D Vrontis, L Papasolomou
Review of Business 26 (1), 2005
352005
Marketing public relations: conceptual legitimacy or window dressing?
PJ Kitchen, IC Papasolomou
Marketing Intelligence & Planning, 1997
351997
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Artikkelit 1–20