Seuraa
Hsin-Hsuan Meg Lee
Hsin-Hsuan Meg Lee
ESCP Business School
Vahvistettu sähköpostiosoite verkkotunnuksessa escp.eu - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
On the role of social media in the ‘responsible’food business: Blogger buzz on health and obesity issues
HHM Lee, W Dolen, A Kolk
Journal of Business Ethics 118 (4), 695-707, 2013
752013
Creative participation: Collective sentiment in online co-creation communities
HHM Lee, W van Dolen
Information & Management 52 (8), 951-964, 2015
692015
The role of consumer data in marketing: A research agenda
L Blasco-Arcas, HHM Lee, MN Kastanakis, M Alcañiz, ...
Journal of Business Research 146, 436-452, 2022
322022
A fat debate on big food? Unraveling blogosphere reactions
A Kolk, HHM Lee, W Van Dolen
California Management Review 55 (1), 47-73, 2012
142012
In Pursuit of Happiness: Phenomenological Study of the Konmari Decluttering Method
HHM Lee
NA - Advances in Consumer Research 45, 454-457, 2017
112017
Making of Celebrities: a Comparative Analysis of Taiwanese and American Fashion Bloggers
HHM Lee
Advances in Consumer Research 44, 319-324, 2016
92016
Influencer marketing post Covid-19: Notes on being a personal brand
HHM Lee, L Blasco-Arcas
Managing a Post-Covid19 Era 25, 2020
32020
Paving the way for social CEOs: An exploration of using social media in leadership communication
HHM Lee, VL de Jongh
2016 Global Marketing Conference at Hong Kong, 1405, 2016
22016
Shades of Representation: Auto-Detection and Perception of Skin-tone Diversity in Visual Marketing Communication
W Xie, G Overgoor, HHM Lee, Z Han
Available at SSRN 4462296, 2023
12023
Automated Detection of Skin Tone Diversity in Visual Marketing Communication
W Xie, G Overgoor, HHM Lee, Z Han
12023
10. Social and nonprofit marketing: issues and opportunities in marketing beyond business
CB Weinberg, HHM Lee
The Nature of the New Firm: Beyond the Boundaries of Organisations and …, 2011
12011
CREEPY BUT RELEVANT: AN EXPLORATION OF THE EFFECTS OF SYNCED ADVERTISING
HHM Lee
Global Marketing Conference, 858-858, 2023
2023
I DON'T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING
HHM Lee, L Blasco-Arcas
Global Marketing Conference, 207-207, 2023
2023
How to prioritise humans in artificial intelligence design for business
L Blasco-Arcas, HHM Lee
LSE Business Review, 2021
2021
I Am Authentic and You Said It: Analyzing Brand Authenticity on Social Media
HHM Lee, J Engelhardt
ACR North American Advances, 2021
2021
Good Deeds Across the Board: How Organisations Can Foster Prosocial Behaviour Across Domains
C HOANG, HHM LEE, D LUP
ESCP Impact Series, 2021
2021
Mind the Self, then the world: A Discussion on the Dark Side of Mindfulness Practices
HHM Lee, C Gaston-Breton
ESCP Impact Series, 2021
2021
How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships With Possessions in Their Pursuit of Happiness
HH Meg Lee, C Gaston-Breton
ACR North American Advances, 2020
2020
How decluttering and organizing enhance consumers' happiness? A multicultural exploration through the KonMari Method
C Gaston-Breton, HHM Lee
2018 Global Marketing Conference at Tokyo, 830-830, 2018
2018
PAVING THE WAY FOR SOCIAL CEOS: A CROSS-COUNTRY COMPARISON OF ADAPTING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION
HHM Lee, Y Song, VL de Jongh
Global Marketing Conference, 666-666, 2018
2018
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Artikkelit 1–20