| Online Impulse Buying Behavior of Consumer Triggered by Digital Marketing VP C.Kathiravan, P.Mahalakshmi International Journal of Recent Technology and Engineering (IJRTE) 8 (2S6 …, 2019 | 20* | 2019 |
| Evaluation of ica gene in comparison with phenotypic methods for detection of biofilm production by coagulase negative staphylococci in a tertiary care hospital P Thilakavathy, RMV Priyan, PAT Jagatheeswari, J Charles, ... Journal of clinical and diagnostic research: JCDR 9 (8), DC16, 2015 | 20 | 2015 |
| THE COMPETITIVE IMPLICATIONS OF CONSUMER EVALUATION OF BRAND IMAGE, PRODUCT ATTRIBUTES, AND PERCEIVED QUALITY IN COMPETITIVE TWO-WHEELER MARKETS OF INDIA C Kathiravan, N Panchanatham, S Anushan Serbian Journal of Management 5 (1), 21 - 38, 2010 | 20 | 2010 |
| EFFECTIVENESS OF ADVERTISEMENTS IN SOCIAL MEDIA DC KATHIRAVAN Asian Academic Research Journal of Multidisciplinary 4 (7), 179-190, 2017 | 17 | 2017 |
| Learning for farming initiative: Longitudinal study tracing the Lifelong Learning for Farmers activities in Tamil Nadu, India 2011 P Thamizoli, H Francis, K Balasubramanian, H Soundari, K Kamaraj Commonwealth of Learning, 2011 | 12 | 2011 |
| Influence of Entrepreneurial Creativity on Competitive Advantage in Automobile Engineering and Technologies Industries DC Kathiravan, P Bhagavatha, V Palanisamy, A Rajasekar International Journal of Advanced Science and Technology 27 (1), 166-172, 2019 | 9 | 2019 |
| Effect Of Social Media And Factors Influencing A Brand’s Reputation C Kathiravan, G Sriram International Journal of Innovative Research & Studies 3 (8), 365-378, 2014 | 8* | 2014 |
| ORGANIZATIONAL COMMITMENT AMONG THE BANK EMPLOYEES IN CUDDALORE DISTRICT MDK Manivannan International Journal of Research in Economics and Business Management 5 (5 …, 2016 | 7 | 2016 |
| Device-Associated Hospital-Acquired Infections: Does Active Surveillance With Bundle Care Offer a Pathway to Minimize Them? V Ganesan, R Sundaramurthy Sr, R Thiruvanamalai, VA Sivakumar, ... Cureus 13 (11), 2021 | 6 | 2021 |
| Determinants of over the Counter (OTC) Purchasing Behavior of Medicines in the Pharmaceutical Industry DC Kathiravan, DS Dinesh, P Mahalakshmi, V Suresh, A Rajasekar Test Engineering & Management 81 (ISSN: 0193-4120), 6600 - 6607, 2019 | 6 | 2019 |
| Determinants of over the Counter (OTC) Purchasing Behavior of Medicines in the Pharmaceutical Industry C Kathiravan Test Engineering and Management Scopus Indexed Journal 29 (0193- 4120), 6600 …, 2019 | 6 | 2019 |
| Microbiological profile, comorbidity, incidence and rate analysis of catheter associated urinary tract infections in adult intensive care unit A Ramesh, AB Janagond, S Raja, SP Gobinathan, J Charles Indian J. Microbiol. Res 5 (1), 38-43, 2018 | 6 | 2018 |
| Study of prevalence of dengue infection in a rurally situated tertiary care medical college hospital at Madurai, Tamil Nadu J Charles, A Rames, A Janagond, T Rajendran, P Thilakavathy, G Vithiya Journal of Dental and Medical Sciences 14 (10), 32-6, 2015 | 6 | 2015 |
| A new fluorescent based screening system for high throughput screening of drugs targeting HBV-core and HBsAg interaction V Suresh, KA Krishnakumar, VV Asha Biomedicine & pharmacotherapy 70, 305-316, 2015 | 6 | 2015 |
| RELATIVE EFFICACY AMBUSH MARKETING AND CAUSE RELATED MARKETING C KATHIRAVAN, RKA DEEPAK Asia Pacific Journal of Marketing & Management Review 3 (7), 4, 2014 | 6* | 2014 |
| Employees of the Rail Coach Engineering Factory’s Talent Management and Team Effectiveness C Kathiravan, K Dhanalakshmi, A Rajasekar, S Velmurgan, ... Design Engineering 8, 363-373, 2021 | 5 | 2021 |
| Sentiment Analysis And Text Mining of Online Customer Reviews For Digital Wallet Apps of Fintech Industry C Kathiravan, S Velmurugan International Journal of Aquatic Science 12 (3), 2008-8019, 2021 | 5 | 2021 |
| An Examination on Customer Satisfaction Towards Air-Conditioner User in Chennai City VP C.Kathiravan, V. Suresh, Padmaja Bhagavatham International Journal of Recent Technology and Engineering (IJRTE) 8 (2S10 …, 2019 | 5* | 2019 |
| Assessing the Professional Students Level of Attitude & Intentions to become an Entrepreneur With Reference To Educational Institutions AR Dr.C.Kathiravan International Journal of Scientific Research in Computer Science …, 2018 | 5 | 2018 |
| A study on knowledge management of banking sector in Chennai M Manivannan, C Kathiravan Indian Journal of Applied Research 6 (9), 306-309, 2016 | 5 | 2016 |
