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Elsamari Botha
Elsamari Botha
University of Canterbury Business School
Verified email at canterbury.ac.nz - Homepage
Title
Cited by
Cited by
Year
Is integrated reporting the silver bullet of financial communication? A stakeholder perspective from South Africa
R Rensburg, E Botha
Public Relations Review 40 (2), 144-152, 2014
2602014
To share or not to share: the role of content and emotion in viral marketing
E Botha, M Reyneke
Journal of Public Affairs 13 (2), 160-171, 2013
2202013
Should new online stores invest in social presence elements? The effect of social presence on initial trust formation
A Ogonowski, A Montandon, E Botha, M Reyneke
Journal of Retailing and Consumer Services 21 (4), 482-491, 2014
2052014
Online consumer behavior: Theory and research in social media, advertising and e-tail
AC Scheinbaum
Routledge, 2012
1412012
How employees engage with B2B brands on social media: Word choice and verbal tone
CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt
Industrial Marketing Management 81, 130-137, 2019
892019
How sociable? An exploratory study of university brand visibility in social media
E Botha, M Farshid, L Pitt
South African Journal of Business Management 42 (2), 43-51, 2011
862011
Artificial intelligence in retail: The AI-enabled value chain
K Oosthuizen, E Botha, J Robertson, M Montecchi
Australasian Marketing Journal 29 (3), 264-273, 2021
832021
A means to an end: Using political satire to go viral
E Botha
Public Relations Review 40 (2), 363-374, 2014
642014
The influence of product knowledge on the relative importance of extrinsic product attributes of wine
J Robertson, C Ferreira, E Botha
Journal of Wine Research 29 (3), 159-176, 2018
622018
How to grow the sharing economy? Create Prosumers!
B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann
Australasian Marketing Journal 28 (3), 58-66, 2020
582020
Employee brand engagement on social media: Managing optimism and commonality
CS Pitt, E Botha, JJ Ferreira, J Kietzmann
Business Horizons 61 (4), 635-642, 2018
562018
Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
M Wilson, K Robson, E Botha
Business Horizons 60 (2), 247-253, 2017
532017
Managing New Media Tools for Brand Management in Social Media
E Botha, AJ Mills
Online Consumer Behavior, 83-99, 2012
492012
How deep is your love? The brand love-loyalty matrix in consumer-brand relationships
J Robertson, E Botha, C Ferreira, L Pitt
Journal of Business Research 149, 651-662, 2022
472022
Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana
AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe
Sustainability 12 (3), 854, 2020
452020
Branded flash mobs: Moving toward a deeper understanding of consumers’ responses to video advertising
P Grant, E Botha, J Kietzmann
Journal of Interactive Advertising 15 (1), 28-42, 2015
372015
Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19
J Robertson, E Botha, B Walker, R Wordsworth, M Balzarova
International Journal of Retail & Distribution Management 50 (8/9), 1182-1204, 2022
312022
The influence of social presence on online purchase intention: An experiment with different product types
E Botha, M Reyneke
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
292016
Determination of plasma amino acids by gas chromatography
D Labadarios, GS Shephard, E Botha, L Jackson, IM Moodie, JA Burger
Journal of Chromatography B: Biomedical Sciences and Applications 383, 281-295, 1986
281986
Relationship antecedents that impact on outcomes of strategic stakeholder alliances
E Botha
182010
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