| An empirical analysis of search engine advertising: Sponsored search in electronic markets A Ghose, S Yang Management science 55 (10), 1605-1622, 2009 | 738 | 2009 |
| Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence? S Yang, A Ghose Marketing science 29 (4), 602-623, 2010 | 415 | 2010 |
| Modeling interdependent consumer preferences S Yang, GM Allenby Journal of Marketing Research 40 (3), 282-294, 2003 | 359 | 2003 |
| Modeling consumer learning from online product reviews Y Zhao, S Yang, V Narayan, Y Zhao Marketing Science 32 (1), 153-169, 2013 | 190 | 2013 |
| Bayesian analysis of simultaneous demand and supply S Yang, Y Chen, GM Allenby Quantitative marketing and economics 1 (3), 251-275, 2003 | 175 | 2003 |
| Familism and development: An examination of the role of family in contemporary China mainland, Hong Kong and Taiwan. C Yang Sage Publications, Inc, 1988 | 168 | 1988 |
| Can bottles speak volumes? The effect of package shape on how much to buy S Yang, P Raghubir Journal of Retailing 81 (4), 269-281, 2005 | 166 | 2005 |
| Modeling variation in brand preference: The roles of objective environment and motivating conditions S Yang, GM Allenby, G Fennell Marketing science 21 (1), 14-31, 2002 | 151 | 2002 |
| Spatial models in marketing ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ... Marketing Letters 16 (3), 267-278, 2005 | 129 | 2005 |
| Total structure determination of surface doping [Ag46Au24 (SR) 32](BPh4) 2 nanocluster and its structure-related catalytic property S Wang, S Jin, S Yang, S Chen, Y Song, J Zhang, M Zhu Science advances 1 (7), e1500441, 2015 | 120 | 2015 |
| An empirical study of word-of-mouth generation and consumption S Yang, M Hu, RS Winer, H Assael, X Chen Marketing Science 31 (6), 952-963, 2012 | 107 | 2012 |
| The effectiveness of demographic and psychographic variables for explaining brand and product category use G Fennell, GM Allenby, S Yang, Y Edwards Quantitative Marketing and Economics 1 (2), 223-244, 2003 | 107 | 2003 |
| A choice model for packaged goods: Dealing with discrete quantities and quantity discounts GM Allenby, TS Shively, S Yang, MJ Garratt Marketing Science 23 (1), 95-108, 2004 | 105 | 2004 |
| Atomically tailored gold nanoclusters for catalytic application T Higaki, Y Li, S Zhao, Q Li, S Li, XS Du, S Yang, J Chai, R Jin Angewandte Chemie International Edition 58 (25), 8291-8302, 2019 | 102 | 2019 |
| Unrealistic optimism in consumer credit card adoption S Yang, L Markoczy, M Qi Journal of economic psychology 28 (2), 170-185, 2007 | 93 | 2007 |
| Crystallization-induced emission enhancement: A novel fluorescent Au-Ag bimetallic nanocluster with precise atomic structure T Chen, S Yang, J Chai, Y Song, J Fan, B Rao, H Sheng, H Yu, M Zhu Science advances 3 (8), e1700956, 2017 | 90 | 2017 |
| Crystal structure of Au 25 (SePh) 18 nanoclusters and insights into their electronic, optical and catalytic properties Y Song, J Zhong, S Yang, S Wang, T Cao, J Zhang, P Li, D Hu, Y Pei, ... Nanoscale 6 (22), 13977-13985, 2014 | 78 | 2014 |
| The photoluminescent metal nanoclusters with atomic precision H Yu, B Rao, W Jiang, S Yang, M Zhu Coordination Chemistry Reviews 378, 595-617, 2019 | 77 | 2019 |
| Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model S Yang, V Narayan, H Assael Marketing Science 25 (4), 336-349, 2006 | 73 | 2006 |
| Estimating disaggregate models using aggregate data through augmentation of individual choice Y Chen, S Yang Journal of Marketing Research 44 (4), 613-621, 2007 | 69 | 2007 |
