Sha Yang
Sha Yang
Verified email at marshall.usc.edu
Title
Cited by
Cited by
Year
An empirical analysis of search engine advertising: Sponsored search in electronic markets
A Ghose, S Yang
Management science 55 (10), 1605-1622, 2009
7382009
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
S Yang, A Ghose
Marketing science 29 (4), 602-623, 2010
4152010
Modeling interdependent consumer preferences
S Yang, GM Allenby
Journal of Marketing Research 40 (3), 282-294, 2003
3592003
Modeling consumer learning from online product reviews
Y Zhao, S Yang, V Narayan, Y Zhao
Marketing Science 32 (1), 153-169, 2013
1902013
Bayesian analysis of simultaneous demand and supply
S Yang, Y Chen, GM Allenby
Quantitative marketing and economics 1 (3), 251-275, 2003
1752003
Familism and development: An examination of the role of family in contemporary China mainland, Hong Kong and Taiwan.
C Yang
Sage Publications, Inc, 1988
1681988
Can bottles speak volumes? The effect of package shape on how much to buy
S Yang, P Raghubir
Journal of Retailing 81 (4), 269-281, 2005
1662005
Modeling variation in brand preference: The roles of objective environment and motivating conditions
S Yang, GM Allenby, G Fennell
Marketing science 21 (1), 14-31, 2002
1512002
Spatial models in marketing
ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ...
Marketing Letters 16 (3), 267-278, 2005
1292005
Total structure determination of surface doping [Ag46Au24 (SR) 32](BPh4) 2 nanocluster and its structure-related catalytic property
S Wang, S Jin, S Yang, S Chen, Y Song, J Zhang, M Zhu
Science advances 1 (7), e1500441, 2015
1202015
An empirical study of word-of-mouth generation and consumption
S Yang, M Hu, RS Winer, H Assael, X Chen
Marketing Science 31 (6), 952-963, 2012
1072012
The effectiveness of demographic and psychographic variables for explaining brand and product category use
G Fennell, GM Allenby, S Yang, Y Edwards
Quantitative Marketing and Economics 1 (2), 223-244, 2003
1072003
A choice model for packaged goods: Dealing with discrete quantities and quantity discounts
GM Allenby, TS Shively, S Yang, MJ Garratt
Marketing Science 23 (1), 95-108, 2004
1052004
Atomically tailored gold nanoclusters for catalytic application
T Higaki, Y Li, S Zhao, Q Li, S Li, XS Du, S Yang, J Chai, R Jin
Angewandte Chemie International Edition 58 (25), 8291-8302, 2019
1022019
Unrealistic optimism in consumer credit card adoption
S Yang, L Markoczy, M Qi
Journal of economic psychology 28 (2), 170-185, 2007
932007
Crystallization-induced emission enhancement: A novel fluorescent Au-Ag bimetallic nanocluster with precise atomic structure
T Chen, S Yang, J Chai, Y Song, J Fan, B Rao, H Sheng, H Yu, M Zhu
Science advances 3 (8), e1700956, 2017
902017
Crystal structure of Au 25 (SePh) 18 nanoclusters and insights into their electronic, optical and catalytic properties
Y Song, J Zhong, S Yang, S Wang, T Cao, J Zhang, P Li, D Hu, Y Pei, ...
Nanoscale 6 (22), 13977-13985, 2014
782014
The photoluminescent metal nanoclusters with atomic precision
H Yu, B Rao, W Jiang, S Yang, M Zhu
Coordination Chemistry Reviews 378, 595-617, 2019
772019
Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model
S Yang, V Narayan, H Assael
Marketing Science 25 (4), 336-349, 2006
732006
Estimating disaggregate models using aggregate data through augmentation of individual choice
Y Chen, S Yang
Journal of Marketing Research 44 (4), 613-621, 2007
692007
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Articles 1–20