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Maureen Benson-Rea
Maureen Benson-Rea
Associate Professor at the University of Auckland
Verified email at auckland.ac.nz
Title
Cited by
Cited by
Year
International marketing strategies in industrial clusters: Insights from the Southern Hemisphere
C Felzensztein, C Stringer, M Benson-Rea, S Freeman
Journal of Business Research 67 (5), 837-846, 2014
1192014
The plurality of co-existing business models: Investigating the complexity of value drivers
M Benson-Rea, RJ Brodie, H Sima
Industrial marketing management 42 (5), 717-729, 2013
1152013
Branding as a dynamic capability: Strategic advantage from integrating meanings with identification
RJ Brodie, M Benson-Rea, CJ Medlin
Marketing Theory 17 (2), 183-199, 2017
1092017
Highly skilled and business migrants: Information processes and settlement outcomes
M Benson‐Rea, S Rawlinson
International Migration 41 (2), 59-79, 2003
1092003
Country of origin branding: An integrative perspective
RJ Brodie, M Benson-Rea
Journal of Product & Brand Management 25 (4), 322-336, 2016
862016
Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka
A Khattak, C Stringer, M Benson-Rea, N Haworth
Competition & Change 19 (4), 317-335, 2015
802015
What becomes of international new ventures? A coevolutionary approach
P Zettinig, M Benson-Rea
European Management Journal 26 (6), 354-365, 2008
782008
Competing on the edge: Implications of network position for internationalizing small-and medium-sized enterprises
D Odlin, M Benson-Rea
International Business Review 26 (4), 736-748, 2017
662017
Networks, learning and the lifecycle
M Benson-Rea, H Wilson
European Management Journal 21 (5), 588-597, 2003
492003
Representing Europe: The emerging ‘culture’of EU diplomacy
M BENSON‐REA, C Shore
Public Administration 90 (2), 480-496, 2012
372012
How can Country-of-Origin image be leveraged to create global sporting goods brands?
A Gerke, N Chanavat, M Benson-Rea
Sport Management Review 17 (2), 174-189, 2014
282014
Political schemas and corporate political activities during foreign market entry: A micro-process perspective
ZF Elsahn, M Benson-Rea
Management International Review 58, 771-811, 2018
262018
Is social upgrading occurring in South Asia’s apparel industry?
A Khattak, N Haworth, C Stringer, M Benson-Rea
critical perspectives on international business 13 (3), 226-243, 2017
232017
The integration of highly skilled migrants into the labour market: implications for New Zealand Business
M Benson-Rea, N Haworth, S Rawlinson
University of Auckland, Business School, 1999
231999
Governing corporate social responsibility in the apparel industry after Rana Plaza
A Hira, M Benson-Rea
Palgrave Macmillan, 2017
202017
Student internships and work placements: approaches to risk management in higher education
D Odlin, M Benson-Rea, B Sullivan-Taylor
Higher Education 83 (6), 1409-1429, 2022
192022
Cutting down or eating up: examining meat consumption, reduction, and sustainable food beliefs, attitudes, and behaviors
JA Kemper, M Benson-Rea, J Young, M Seifert
Food Quality and Preference 104, 104718, 2023
182023
Generic branding of New Zealand wine: From global allocator to global marketing
RJ Brodie, M Benson-Rea, N Lewis
Fourth International Conference of the Academy of Wine Business, 2008
172008
Strategic issues facing the New Zealand wine industry in a global environment
M Benson-Rea, RJ Brodie, W Cartwright
Paper for the Wine Marketing Colloquium, University of South Australia …, 2003
162003
Sustainability in strategy: maintaining a premium position for New Zealand wine
M Benson-Rea, P Woodfield, RJ Brodie, N Lewis
6th AWBR international conference, Bordeaux, 2011
152011
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