| Ethics and values in applied social research AJ Kimmel Sage, 1988 | 728 | 1988 |
| Ethical issues in behavioral research: A survey. AJ Kimmel Blackwell Publishing, 1996 | 293 | 1996 |
| Rumors and rumor control: A manager's guide to understanding and combatting rumors AJ Kimmel Routledge, 2013 | 285 | 2013 |
| WOM and social media: Presaging future directions for research and practice AJ Kimmel, PJ Kitchen Word of mouth and social media, 4-19, 2016 | 221 | 2016 |
| Ethical issues in behavioral research: Basic and applied perspectives AJ Kimmel John Wiley & Sons, 2009 | 186 | 2009 |
| Connecting with consumers: Marketing for new marketplace realities AJ Kimmel Oxford University Press, 2010 | 103 | 2010 |
| Word of mouth and social media AJ Kimmel, PJ Kitchen Journal of Marketing Communications 20 (1-2), 2-4, 2014 | 100 | 2014 |
| Neuromarketing research practices: attitudes, ethics, and behavioral intentions E Bakardjieva, AJ Kimmel Ethics & Behavior 27 (3), 179-200, 2017 | 99 | 2017 |
| In defense of deception. AJ Kimmel American Psychological Association 53 (7), 803, 1998 | 97 | 1998 |
| Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics AJ Kimmel, AF Audrain-Pontevia Journal of Marketing Communications 16 (4), 239-253, 2010 | 94 | 2010 |
| Psychological foundations of marketing: the keys to consumer behavior A Kimmel, AJ Kimmel Routledge, 2018 | 92 | 2018 |
| Marketing communication: New approaches, technologies, and styles AJ Kimmel OUP Oxford, 2005 | 86 | 2005 |
| Rumors and the financial marketplace AJ Kimmel The Journal of Behavioral Finance 5 (3), 134-141, 2004 | 86 | 2004 |
| Psychological Correlates of the Transmission and Acceptance of Rumors About AIDS1 AJ Kimmel, R Keefer Journal of Applied Social Psychology 21 (19), 1608-1628, 1991 | 84 | 1991 |
| Predictable biases in the ethical decision making of American psychologists. AJ Kimmel American Psychologist 46 (7), 786, 1991 | 75 | 1991 |
| Sexe, genre et marketing, définition des concepts et analyse de la littérature E Tissier-Desbordes, AJ Kimmel Décisions marketing, 55-69, 2002 | 58 | 2002 |
| Males, masculinity, and consumption: An exploratory investigation AJ Kimmel, E Tissier-Desbordes ACR European Advances, 1999 | 57 | 1999 |
| Deception in marketing research: Ethical, methodological, and disciplinary implications AJ Kimmel, NC Smith Psychology & Marketing 18 (7), 663-689, 2001 | 50 | 2001 |
| Gossip columns: Media small talk J Levin, AJ Kimmel Journal of Communication 27 (1), 169-175, 1977 | 47 | 1977 |
| Ethical decision making and research deception in the behavioral sciences: An application of social contract theory AJ Kimmel, NC Smith, JG Klein Ethics & Behavior 21 (3), 222-251, 2011 | 45 | 2011 |
