| Sustainable value propositions: Framework and implications for technology suppliers S Patala, A Jalkala, J Keränen, S Väisänen, V Tuominen, R Soukka Industrial Marketing Management 59, 144-156, 2016 | 216 | 2016 |
| How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics V Ranta, J Keränen, L Aarikka-Stenroos Industrial Marketing Management 87, 291-305, 2020 | 190 | 2020 |
| Towards a framework of customer value assessment in B2B markets: An exploratory study J Keränen, A Jalkala Industrial Marketing Management 42 (8), 1307-1317, 2013 | 161 | 2013 |
| The darker side of sustainability: Tensions from sustainable business practices in business networks N Tura, J Keränen, S Patala Industrial Marketing Management 77, 221-231, 2019 | 158 | 2019 |
| Systematic review on B2B branding: research issues and avenues for future research J Keränen, KA Piirainen, RT Salminen Journal of Product & Brand Management 21 (6), 404-417, 2012 | 131 | 2012 |
| Brand positioning strategies for industrial firms providing customer solutions AM Jalkala, J Keränen Journal of Business & Industrial Marketing 29 (3), 253-264, 2014 | 116 | 2014 |
| Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers H Järvi, J Keränen, P Ritala, J Vilko Tourism Management 77, 104030, 2020 | 90 | 2020 |
| Three strategies for customer value assessment in business markets J Keränen, A Jalkala Management Decision 52 (1), 79-100, 2014 | 87 | 2014 |
| Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective P Töytäri, J Keränen, R Rajala Journal of Business Research 76, 237-246, 2017 | 86 | 2017 |
| Digital platforms for the circular economy: exploring meta-organizational orchestration mechanisms O Blackburn, P Ritala, J Keränen Organization & Environment 36 (2), 253-281, 2023 | 63 | 2023 |
| Digital transformation of the value proposition: A single case study in the media industry A Piepponen, P Ritala, J Keränen, P Maijanen Journal of Business Research 150, 311-325, 2022 | 58 | 2022 |
| B2B influencer marketing: Conceptualization and four managerial strategies J Mero, H Vanninen, J Keränen Industrial Marketing Management 108, 79-93, 2023 | 56 | 2023 |
| Value assessment and pricing capabilities—how to profit from value M Johansson, J Keränen, A Hinterhuber, S Liozu, L Andersson Journal of Revenue and Pricing Management 14, 178-197, 2015 | 46 | 2015 |
| Sensemaking, sensegiving and absorptive capacity in complex procurements DD Prior, J Keränen, S Koskela Journal of Business Research 88, 79-90, 2018 | 45 | 2018 |
| Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory J Keränen, A Salonen, H Terho Industrial Marketing Management 88, 389-395, 2020 | 43 | 2020 |
| Becoming a small multinational enterprise: Four multinationalization strategies for SMEs H Vanninen, J Keränen, O Kuivalainen International Business Review 31 (1), 101917, 2022 | 31 | 2022 |
| Theory development in servitization through the application of fsQCA and experiments A Salonen, M Zimmer, J Keränen International Journal of Operations & Production Management 41 (5), 746-769, 2021 | 31 | 2021 |
| What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives M Kleinaltenkamp, K Prohl-Schwenke, J Keränen Industrial Marketing Management 102, 338-350, 2022 | 30 | 2022 |
| Opportunities for ethnographic methodologies in B2B service research J Keränen, DD Prior Journal of Services Marketing 34 (1), 78-86, 2020 | 30 | 2020 |
| Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence DD Prior, J Keränen Australasian marketing journal 28 (2), 83-89, 2020 | 29 | 2020 |
Samuli PatalaAssistant Professor, Aalto UniversityVahvistettu sähköpostiosoite verkkotunnuksessa aalto.fi
