| Baudrillard and the media: A critical introduction W Merrin Polity, 2005 | 303 | 2005 |
| Media Studies 2.0 W Merrin Routledge, 2014 | 182 | 2014 |
| Media studies 2.0: Upgrading and open-sourcing the discipline W Merrin Interactions: Studies in Communication & Culture 1 (1), 17-34, 2009 | 107 | 2009 |
| Digital war: A critical introduction W Merrin Routledge, 2018 | 98 | 2018 |
| Crash, bang, wallop! What a picture! The death of Diana and the media W Merrin Mortality 4 (1), 41-62, 1999 | 74 | 1999 |
| Jean Baudrillard: Fatal Theories DB Clarke, M Doel, W Merrin, RG Smith Routledge, 2008 | 71 | 2008 |
| President troll: Trump, 4Chan and memetic warfare W Merrin Trump’s media war, 201-226, 2019 | 50 | 2019 |
| Television is killing the art of symbolic exchange: Baudrillard's theory of communication W Merrin Theory, culture & society 16 (3), 119-140, 1999 | 44 | 1999 |
| To play with phantoms: Jean Baudrillard and the evil demon of the simulacrum W Merrin Economy and Society 30 (1), 85-111, 2001 | 40 | 2001 |
| Uncritical criticism? Norris, Baudrillard and the Gulf War W Merrin Economy and Society 23 (4), 433-458, 1994 | 35 | 1994 |
| Trump's media war C Happer, A Hoskins, W Merrin Palgrave Macmillan, 2019 | 27 | 2019 |
| The rise of the gadget and hyperludic me-dia W Merrin Public Culture 10 (1), 1-20, 2014 | 25 | 2014 |
| Implosion, simulation and the pseudo-event: a critique of McLuhan W Merrin Economy and society 31 (3), 369-390, 2002 | 24 | 2002 |
| Tweet fast and kill things: Digital war W Merrin, A Hoskins Digital War 1, 184-193, 2020 | 22 | 2020 |
| Weaponizing reality: an introduction to trump’s war on the media C Happer, A Hoskins, W Merrin Trump’s media war, 3-22, 2019 | 19 | 2019 |
| Media Studies 2.0–My thoughts W Merrin Media Studies 2.0 Forum 4, 2008 | 19 | 2008 |
| Still fighting “the Beast”: Guerrilla television and the limits of YouTube W Merrin Cultural Politics 8 (1), 97-119, 2012 | 18 | 2012 |
| ‘Did You Ever Eat Tasty Wheat?’: Baudrillard and The Matrix W Merrin Scope: An Online Journal of Film Studies, 2003 | 18 | 2003 |
| Anthropocenic war: coronavirus and total demobilization W Merrin Digital War 1 (1), 36-49, 2020 | 13 | 2020 |
| Studying Me-dia: the Problem of Method in a Post-Broadcast Age W Merrin Media Studies 2, 2010 | 11 | 2010 |
