| Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions L De Kerpel, B Kobuszewski Volles, A Van Kerckhove Foods 9 (1), 90, 2020 | 19 | 2020 |
| Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention L De Kerpel, A Van Kerckhove, T Tessitore International Journal of Advertising 43 (4), 716-745, 2024 | 5 | 2024 |
| Length does matter: The effectiveness of long-form versus short-form video marketing according to advertising context and viewer age W Maenhout, L De Kerpel, L Mulier | 1 | 2022 |
| Starting with an apology: paving the way to consumer persuasion? L De Kerpel SCP 2019 Annual Conference, 2019 | 1 | 2019 |
| Consumer Panel_Field Experiment-Oops! Sorry, My Bad: How Apologizing For Trivial Mistakes in Direct Email Campaigns Leads to Beneficial Customer Responses L De Kerpel, A Van Kerckhove, T Tessitore OSF, 2024 | | 2024 |
| The Art of Persuasion: Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications L De Kerpel, A Van Kerckhove, T Tessitore International Marketing Trends Conference, Venice (Italy), 2024 | | 2024 |
| Advocating beyond call of duty: a review of employee advocacy and a call for research L De Kerpel, A Van Kerckhove Management Review Quarterly, 1-40, 2023 | | 2023 |
| The Art of Persuasion: Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications L De Kerpel Ghent University, 2023 | | 2023 |
| Employee advocacy on social media: What employees want to share vs. consumers want to see L De Kerpel, A Van Kerckhove, G Roose Proceedings of the Annual Conference of Society of Consumer Psychology, 2023 | | 2023 |
| Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms L De Kerpel, A Van Kerckhove, G Roose Proceedings of the European Marketing Academy, 2022 | | 2022 |
| Starting off with an apology: paving the way to consumer persuasion? L De Kerpel, A Van Kerckhove, T Tessitore La Londe Conference, 2019 | | 2019 |
