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Simona D'Antone
Simona D'Antone
Associate Professor of Marketing, Kedge Business School
Verified email at kedgebs.com
Title
Cited by
Cited by
Year
Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict
B Cova, S D'Antone
Journal of Consumer Affairs 50 (1), 166-192, 2016
842016
A cultural approach to brand equity: The role of brand mianzi and brand popularity in China
R Filieri, Z Lin, E D'Antone, S., Chatzopoulou
Journal of Brand Management, 2018
662018
Reinventing the wheel? A critical view of demand-chain management
JB Santos, S D'Antone
Industrial Marketing Management 43 (6), 1012–1025, 2014
622014
When purchasing professional services supports innovation
S D'Antone, J Santos
Industrial Marketing Management, 2016
612016
When purchasing professional services supports innovation
S D’Antone, J Bonomi
31th IMP Conference, University of Southern Denmark, Kolding, Denmark, 2015
612015
Organising for sustainable palm oil consumption: a market-based approach
S D'Antone, R Spencer
Consumption Markets & Culture 18 (1), 55-71, 2015
442015
Concerns and marketization: the case of sustainable palm oil
S D’Antone, R Spencer
Concerned Markets, 72-101, 2014
332014
The brand origin meaning transfer model (BOMT): an integrative theoretical model
S D'Antone, D Merunka
International Marketing Review 32 (6), 713-731, 2015
232015
La sistemicitą presupposto del valore della marca territoriale: un’analisi sul mondo del vino made in Italy
A Rea, S D'Antone
Sinergie, 179-200, 2010
232010
Concerned innovation: The ebb and flow between market and society
D'Antone, S., Canning, L., Franklin-Johnson, E., Spencer, R.
Industrial Marketing Management, 2017
222017
I choose my business model! A cross-national analysis of business model choice in family firms
E Casprini, S D'Antone, B Paranque, T Pucci, L Zanni
EuroMed Journal of Business 11 (2), 2016
132016
Consumption networks in times of social distancing: Towards entrained solidarity
G Fuschillo, S D'Antone
Marketing Theory, 2023
42023
Navigatig Between Folk Models of Consumer Wellbeing: The Nutella Palm Oil Case
B Cova, S D'Antone
International Centre for Anti-Consumption Research (ICAR) symposium 5, 26-30, 2014
12014
The relationship between corporate governance and business model choice in family firms: is there a missing link in family business studies?
E Casprini, S D’Antone, B Paranque, T Pucci, L Zanni
Proceedings 6th EuroMed Conference of the EuroMed Academy of Business, 553-568, 2013
12013
RETHINKING AN APPROACH TO B2B AND B2C BRANDING: A REVIEW OF THE LITERATURE, CONCLUSIONS AND FUTURE RESEARCH DIRECTIONS.
S D’ANTONE, A REA, R SPENCER
28th IMP Conference, Universitą Cattolica, Rome, Italy, 2012
12012
Mapping the meanings conveyed by Brand Provenance
S D'Antone
6th Thought Leaders International Conference in Brand Management, Universitą …, 2010
12010
Il Brand Placement: strategia e opportunitą nei film italiani
A Rea, S D'Antone
Economia & Management, 65 – 82., 2009
12009
Spesasospesa.org: branding per una social innovation nata in tempi di COVID
S D'Antone, G Fuschillo
XIX SIM Conference, Salerno, Italy, 2022
2022
Resonant organizing: shape-shifting versus scaling solidarity initiatives
S D'Antone, G Fuschillo, S Geiger
EGOS, Vienna, Austria, 2022
2022
Consumption communities rocked by the crisis: towards solidarity consumption networks
G Fuschillo, S D'Antone
CCT Conference, Oregon, 2022
2022
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