Michael C Peasley
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EEG-based measures versus panel ratings: Predicting social media-based behavioral response to Super Bowl ads
GD Deitz, MB Royne, MC Peasley, JT Coleman
Journal of Advertising Research 56 (2), 217-227, 2016
Charitable motivations: the role of prestige and identification
MC Peasley, JT Coleman, MB Royne
The Service Industries Journal 38 (5-6), 265-281, 2018
Demonstrating a lack of brand/cause effects on point of sale donations
JT Coleman, MC Peasley
Management & Marketing 10 (3), 226, 2016
Can’t leave it at home? The effects of personal stress on burnout and salesperson performance
MC Peasley, B Hochstein, BP Britton, RV Srivastava, GT Stewart
Journal of Business Research 117, 58-70, 2020
Best Practices in Analytic Network Process Studies
E Mu, O Cooper, M Peasley
Expert Systems with Applications 159, 113536, 2020
Processing contradictory CSR information: The influence of primacy and recency effects on the consumer-firm relationship
MC Peasley, PJ Woodroof, JT Coleman
Journal of Business Ethics, 1-15, 2020
Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An Abstract
MC Peasley, JT Coleman, JA Narcum
Creating Marketing Magic and Innovative Future Marketing Trends, 991-991, 2017
Nonprofit quality: What is it and why should nonprofits care?
PJ Woodroof, KM Howie, MC Peasley
International Journal of Nonprofit and Voluntary Sector Marketing, e1682, 2021
The impact of adverse life events on salesperson relationships with customers
D Rangarajan, M Peasley, B Paesbrugghe, RV Srivastava, GT Stewart
Journal of Business & Industrial Marketing, 2020
A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort: An Abstract
M Peasley, W Bolander, R Dugan
Academy of Marketing Science Annual Conference, 131-132, 2019
Understanding Collaborative Consumption: A Three-Country Study: An Abstract
A Berndt, M Peasley
Academy of Marketing Science World Marketing Congress, 869-870, 2018
Evaluating the Impact of Customer-Based Brand Equity on Neurological Engagement of Advertisements–An Extended Abstract
MC Peasley
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