‪Carolina Stubb‬ - ‪Google Scholar‬

Hanki oma profiili

Viittaukset

	Kaikki	2019 lähtien
Sitaatit	606	601
h-indeksi	5	5
i10-indeksi	4	4

0

180

90

45

135

20182019202020212022202320243 16 94 151 163 117 44

Carolina Stubb

Carolina Stubb

Åbo Akademi University

Vahvistettu sähköpostiosoite verkkotunnuksessa abo.fi

sponsored content influencer marketing


Nimike Lajittele sitaattien mukaan Lajittele vuoden mukaan Lajittele otsikon mukaan	Viittaukset Viittaukset	Vuosi
Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness C Stubb, AG Nyström, J Colliander Journal of communication management 23 (2), 109-122, 2019	281	2019
“This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts C Stubb, J Colliander Computers in Human Behavior 98, 210-222, 2019	248	2019
Story versus info: Tracking blog readers’ online viewing time of sponsored blog posts based on content-specific elements C Stubb Computers in Human Behavior 82, 54-62, 2018	53	2018
The gray zone in marketing: consumer responses to influencer marketing C Stubb Åbo Akademi-Åbo Akademi University, 2019	12	2019
S., Nyström, AG & Colliander, J.(2019). Influencer Marketing: The Impact of Disclosing Sponsorship Compensation Justification on Sponsored Content Effectiveness.” C Stubb Journal of Communication Management 23 (2), 109-22, 0	8
“This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts J Colliander, C Stubb Computers in Human Behavior 98, 210-222, 2019	4	2019

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