| Facilitating knowledge management through filtered big data: SME competitiveness in an agri-food sector C O’Connor, S Kelly Journal of Knowledge Management, 2017 | 171 | 2017 |
| Digital loyalty card ‘big data’and small business marketing: Formal versus informal or complementary? C Donnelly, G Simmons, G Armstrong, A Fearne International Small Business Journal 33 (4), 422-442, 2015 | 86 | 2015 |
| Social Media and Luxury: A Systematic Literature Review D McCreevy, C Coughlan, Joseph, O'Connor International Journal of Management Reviews 24 (1), 99-129, 2022 | 78 | 2022 |
| Marketing planning and digital customer loyalty data in small business C Donnelly, G Simmons, G Armstrong, A Fearne Marketing Intelligence & Planning, 2012 | 46 | 2012 |
| The use of case based multiple choice questions for assessing large group teaching: implications on student's learning C Donnelly Irish Journal of Academic Practice 3 (1), 12, 2014 | 45 | 2014 |
| The crucial role of market intelligence in the development of small business marketing capabilities G Carson, C O'Connor, G Simmons Journal of Small Business and Enterprise Development, 2020 | 38 | 2020 |
| The Management and Coordination of Virtual Teams in Large Classes: Facilitating Experiential Learning C O’Connor, K Mullane, D Luethge Journal of Management Education, 1052562921995550, 2021 | 21 | 2021 |
| Crossing the Atlantic: integrating cross-cultural experiences into undergraduate business courses using virtual communities technology DJ Luethge, D Raska, BM Greer, C O'Connor Journal of Education for Business 91 (4), 219-226, 2016 | 15 | 2016 |
| An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases D Gallagher, C O'Connor, A Gilmore Marketing Intelligence & Planning, 2016 | 13 | 2016 |
| Small businesses need big data, too C Donnelly, G Simmons Harvard Business Review, 2013 | 8 | 2013 |
| The role of action research in the study of small business marketing and retailer loyalty card data C Donnelly, G Simmons, G Armstrong, A Fearne | 7 | 2012 |
| The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya F Yamoah, C O’Caoimh, C Donnelly, SK Sawaya International Food and Agribusiness Management Review 17 (1030-2016-83010 …, 2014 | 6 | 2014 |
| The engaged classroom: PowerPoint free C O'Connor, P Donovan All Ireland Journal of Higher Education 10 (2), 2018 | 5 | 2018 |
| Is there hope for small firms, the have-nots in the world of Big Data C Donnelly, G Simmons Harvard Business Review, 2013 | 4 | 2013 |
| An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland: Academy European Doctoral … C Donnelly, A Fearne, G Armstrong, G Simmons 18th Summer Academy European Doctoral Programmes Association in Management …, 2009 | 2 | 2009 |
| Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract C O’Connor, G Moran, D Luethge Academy of Marketing Science Annual Conference, 323-324, 2019 | 1 | 2019 |
| THE EFFECT OF VIRTUAL CROSS-CULTURAL EXPERIENCES ON INTERCULTURAL COMPETENCIES OF UNDERGRADUATE MARKETING STUDENTS D Raska, C O’Connor, DJ Luethge, B Greer Journal of Innovative Education Strategies 5 (1), 1, 2016 | 1 | 2016 |
| The management of digital loyalty card data within a collaborative innovation network C O'Connor Journal of Economic & Social Policy 16 (2), 163-185, 2014 | 1 | 2014 |
| SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference C Donnelly, G Simmons, A Fearne In: Institute for Small Business and Entrepreneurship, hosted by Grand …, 2010 | 1 | 2010 |
| The PowerPoint Free Classroom: Passivity, Engagement, and Student Perceptions P Donovan, C O’Connor | 1 | |
Dr Christina Donnelly O'ConnorLecturer in Marketing at Maynooth UniversityVerified email at nuim.ie
