| To share or not to share: the role of content and emotion in viral marketing E Botha, M Reyneke Journal of Public Affairs 13 (2), 160-171, 2013 | 222 | 2013 |
| Should new online stores invest in social presence elements? The effect of social presence on initial trust formation A Ogonowski, A Montandon, E Botha, M Reyneke Journal of Retailing and Consumer Services 21 (4), 482-491, 2014 | 207 | 2014 |
| Luxury wine brand visibility in social media: An exploratory study M Reyneke, L Pitt, PR Berthon International Journal of Wine Business Research 23 (1), 21-35, 2011 | 187 | 2011 |
| Luxury wine brands as gifts: ontological and aesthetic perspectives M Reyneke, PR Berthon, LF Pitt, M Parent International Journal of Wine Business Research 23 (3), 258-270, 2011 | 43 | 2011 |
| Managing brands in times of economic downturn: how do luxury brands fare? M Reyneke, A Sorokáčová, L Pitt Journal of Brand Management 19 (6), 457-466, 2012 | 40 | 2012 |
| The influence of social presence on online purchase intention: An experiment with different product types E Botha, M Reyneke Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 30 | 2016 |
| Luxury as the opposite of vulgarity: a trio of perspectives on luxury brands M Reyneke Luleå tekniska universitet, 2011 | 18 | 2011 |
| GrowBox: The reality of growth challenges for a social entrepreneur in cape town C Barnardo, M Reyneke, C Ferreira, J Robertson Emerald Emerging Markets Case Studies 11 (1), 1-23, 2021 | 10 | 2021 |
| How many likes are good enough? An evaluation of social media performance C Ferreira, J Robertson, M Reyneke Journal of Internet Commerce 21 (3), 341-363, 2022 | 8 | 2022 |
| In the lap of luxury: Consumer conversation concerning online advertisements of luxury brands M Reyneke South African Journal of Business Management 42 (2), 27-34, 2011 | 8 | 2011 |
| Inside-out: Using the marketing classroom to mirror diversity and inclusion of the marketplace C Ferreira, J Robertson, M Reyneke, L Pitt Marketing Education Review 33 (1), 7-21, 2023 | 5 | 2023 |
| Origin artisan coffee: growth challenges faced by a niche brand in South Africa P Pavlovic, M Reyneke, S Boyd Emerald Emerging Markets Case Studies 11 (3), 1-38, 2021 | 3 | 2021 |
| Yuppiechef: from clicks to bricks–an omnichannel approach for a South African business M Reyneke, C Barnardo Emerald Emerging Markets Case Studies 9 (3), 1-17, 2019 | 3 | 2019 |
| The Effect of Fake News on the Relationship between Brand Equity and Consumer Responses to Premium Brands: An Abstract O Bankole, M Reyneke Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques J Robertson, C Ferreira, M Reyneke, D Rosenstein International Journal of Wine Business Research 34 (1), 37-51, 2022 | 1 | 2022 |
| Building the BrightRock brand through change MM Goldman, M Reyneke, T Mhizha Emerald Emerging Markets Case Studies 6 (3), 1-23, 2016 | 1 | 2016 |
| Drawing meaning from online user discussions about brands: a study of comments in response to luxury advertisements on YouTube AJ Mills, M Reynecke, L Pitt, C Campbell The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | 1 | 2015 |
| Inverroche: Maintaining brand equity in craft gin through brand acquisition T Peer, M Reyneke The Case Writing Centre, University of Cape Town, Graduate School of …, 2022 | | 2022 |
| Wedgewood Nougat: Challenges in a niche premium brand expansion K Dutton, M Reyneke The Case Writing Centre, University of Cape Town, Graduate School of …, 2022 | | 2022 |
| Whose Role Is It Anyway? A Consideration of Responsibility in Digital Addiction: An Abstract M Reyneke, J Robertson, C Ferreira, A Näppä Academy of Marketing Science Annual Conference, 131-132, 2022 | | 2022 |
