| Differences between men and women in opportunity evaluation as a function of gender stereotypes and stereotype activation AP VK Gupta, DB Turban Entrepreneurship: Theory and Practice 37 (4), 771-788, 2013 | 201 | 2013 |
| Consumer Attitude Towards Luxury Brands: An Empirical Study. P Tak, A Pareek IUP Journal of Brand Management 13 (1), 2016 | 35 | 2016 |
| Social comparison of luxury fashion brands: Impact of ostentation and media habits P Tak, A Pareek, B Rishi IUP Journal of Marketing Management 16 (1), 29, 2017 | 23 | 2017 |
| Cultural Value Orientation: Measurement Invariance in a Multi-country Sample A Suman, N., Gupta, V., Goktan, A. B., Cheung, Y. H., Gunay, G., Pareek Journal of Managerial Issues 25 (3), 264-283, 2013 | 14 | 2013 |
| Service quality and its effect on customer satisfaction in unorganized retailing S Bhargava, A Pareek International Journal of Research in Management & Social Science 1 (1), 89-98, 2013 | 8 | 2013 |
| Corporate Governance: An Indian Perspective on Disclosure and Transparency Issues. J Kaur, G Upadhaya, A Pareek Journal of Contemporary Research in Management 9 (2), 2014 | 5 | 2014 |
| Cultural Value Orientation Scale S Niranjan, V Gupta, BA Goktan, YH Cheung, G Gunay, A Pareek Journal of Managerial Issues, 0 | 2 | |
| Consumer intent and attitudes about counterfeit fashion products: A study of selected influencing factors S Panwar, A Pareek VIMARSH–A Bi-Annual Peer-Reviewed Refereed Journal 10 (1), 24-31, 2019 | 1 | 2019 |
| Role of Sarpgandha (Rauwolfia serpentina) in Management of Hypertension NK Garg, RP Sharma, J Nagar, P Trivedi, A Pareek Journal of Ayurveda 12 (3), 129, 2018 | 1 | 2018 |
| Corporate Governance Practices of Indian Public sector and Private Sector Bank J Kaur, A Pareek Journal of General Management Research 3 (1), 1-7, 2016 | 1 | 2016 |
| Social Comparison, Media Habits and Ostentation of Luxury Fashion Brands Consumption ashion Brands Consumption B Rishi, A Pareek, P Tak LISTENING TO CONSUMERS OF EMERGING MARKETS 11, 2014 | 1 | 2014 |
| The Indian Outbound Market with Insight into South-Korea as Destination A Kim, Jung-Ha, P Northeast Asia Tourism Research 7 (1), 1-21, 2011 | 1* | 2011 |
| Social Comparison, Media habits and Ostentation of Luxury Fashion Brands Consumption P Rishi, B., Pareek, A., Tak Emerging Markets Conference Board “Listening to Consumers of Emerging Markets”, 2014 | | 2014 |
| Role of Entertainment on Shopping Behaviour in Malls of Jaipur A Pareek, P Tak ANVESHAK-International Journal of Management, 201-209, 2013 | | 2013 |
| Impact of Consumers' Need for Uniqueness Dimensions on Purchase Intentions of Luxury Brands P Pareek, A. Tak International Conference on Research in Marketing (A Refereed International …, 2013 | | 2013 |
| Clinical picture of dental fluorosis in Jaipur district A Pareek Nature, Environment and Pollution Technology 3 (3), 317-320, 2004 | | 2004 |
| Positioning and Building Brand Personality with Luxury Car Manufacturer-Audi R Dhanda, A Pareek | | |
| International Journal of of Ayurveda A Pareek, N Garg | | |
| Demographics and Counterfeit Fashion Product Purchase Intention S Panwar, A Pareek | | |
| Customer Service as Strategy for Unorganized Retailers: A Case Study of Ajmer A Pareek, D Upadhyaya, MS Bhargava | | |
Dr. Preeti TakIndian Institute of Foreign Trade, New DelhiVerified email at iift.edu
