Adapting to “word of mouse” BD Gelb, S Sundaram Business Horizons 45 (4), 21-25, 2002 | 422 | 2002 |
Factors leading to sales force automation use: A longitudinal analysis E Jones, S Sundaram, W Chin Journal of personal selling & sales management 22 (3), 145-156, 2002 | 413 | 2002 |
Technology use on the front line: how information technology enhances individual performance S Sundaram, A Schwarz, E Jones, WW Chin Journal of the Academy of Marketing Science 35 (1), 101-112, 2007 | 325 | 2007 |
Profits and halos: The role of firm profitability information in consumer inference SS Posavac, M Herzenstein, FR Kardes, S Sundaram Journal of Consumer Psychology 20 (3), 327-337, 2010 | 29 | 2010 |
Adapting to bword of mouseQ D Gelb Betsy, S Suresh Bus Horiz 45 (4), 21-5, 2002 | 5* | 2002 |
Atentos a la opinión" on-line" BD Gelb, S Sundaram Harvard Deusto Márketing y Ventas, 14-19, 2003 | | 2003 |