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Prof Mornay Roberts-Lombard
Prof Mornay Roberts-Lombard
Department of Management & Entrepreneurship, University of the Western Cape, South Africa
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Title
Cited by
Cited by
Year
Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment
T Van Vuuren, M Roberts-Lombard, E van Tonder
Southern African Business Review 16 (3), 81-96, 2012
2172012
Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry
R Matikiti, M Mpinganjira, M Roberts-Lombard
South African Journal of Information Management 20 (1), 1-12, 2018
1892018
Impact of level of education and experience on profitability of small grocery shops in South Africa
N Chiliya, M Roberts-Lombard
International Journal of Business Management and Economic Research 3 (1 …, 2012
1352012
Consumer behaviour
SB Parumasur, M Roberts-Lombard
Juta, 2014
1122014
Employees as customers-An internal marketing study of the Avis car rental group in South Africa
M Roberts-Lombard
African journal of business management 4 (4), 62, 2010
1062010
Customer retention through customer relationship management: The exploration of two-way communication and conflict handling
M Roberts-Lombard
African journal of business management 5 (9), 3487, 2011
1002011
Customer retention strategies implemented by fast-food outlets in the Gauteng, Western Cape and KwaZulu-Natal provinces of South Africa: a focus on Something Fishy, Nando’s and …
M Roberts-Lombard
African journal of marketing management 1 (2), 70-80, 2009
962009
The impact of marketing strategies on profitability of small grocery shops in South African townships
N Chiliya, G Herbst, M Roberts-Lombard
African journal of business management 3 (3), 70, 2009
922009
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
M Mpinganjira, M Roberts-Lombard, G Svensson
Journal of Business & Industrial Marketing 32 (3), 421-431, 2017
902017
Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective
L De Bruin, M Roberts-Lombard, C De Meyer-Heydenrych
Journal of Islamic Marketing 12 (1), 199-224, 2021
782021
Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry
RM Shamhuyenhanzva, E Van Tonder, M Roberts-Lombard, ...
The International Review of Retail, Distribution and Consumer Research 26 (4 …, 2016
762016
Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market?
PB Issock Issock, M Mpinganjira, M Roberts-Lombard
International Journal of Emerging Markets 15 (3), 405-426, 2020
732020
Customer relationship management (CRM) in a South African service environment: An exploratory study
M Roberts-Lombard, L Du Plessis
African Journal of Marketing Management 4 (4), 152-165, 2012
652012
Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective
PBI Issock, M Mpinganjira, M Roberts-Lombard
Journal of cleaner production 204, 672-684, 2018
582018
The perceived influence of relationship quality on brand loyalty: An emerging market perspective
A Ledikwe, M Roberts-Lombard, HB Klopper
African Journal of Economic and Management Studies 10 (1), 85-101, 2019
522019
Understanding household waste separation in South Africa: An empirical study based on an extended theory of interpersonal behaviour
PB Issock Issock, M Roberts-Lombard, M Mpinganjira
Management of Environmental Quality: An International Journal 31 (3), 530-547, 2020
462020
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption
PB Issock Issock, M Roberts-Lombard, M Mpinganjira
Journal of Social Marketing 10 (2), 265-286, 2020
442020
Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation
R Matikiti, M Mpinganjira, M Roberts-Lombard
Acta Commercii 17 (1), 1-13, 2017
432017
Customer satisfaction/delight and behavioural intentions of cell phone network customers–An emerging market perspective
M Roberts-Lombard, DJ Petzer
European Business Review 30 (4), 427-445, 2018
402018
The traditional internal marketing mix and its perceived influence on graduate employee satisfaction in an emerging economy
L De Bruin-Reynolds, M Roberts-Lombard, C de Meyer
Journal of Global Business and Technology 11 (1), 24-38, 2015
402015
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