| From market driven to market driving: an alternate paradigm for marketing in high technology industries SB Hills, S Sarin Journal of Marketing Theory and Practice 11 (3), 13-24, 2003 | 232 | 2003 |
| How important are items on a student evaluation? A study of item salience SB Hills, N Naegle, KR Bartkus Journal of Education for Business 84 (5), 297-303, 2009 | 36 | 2009 |
| The quality of guest comment cards: an empirical study of US lodging chains KR Bartkus, RD Howell, S Barlow Hills, J Blackham Journal of Travel Research 48 (2), 162-176, 2009 | 13 | 2009 |
| Market-driven versus market-driving behaviours: Preliminary evidence for developing competitive advantage in high-technology markets SB Hills, KR Bartkus International Journal of Technology Marketing 2 (2), 140-156, 2007 | 10 | 2007 |
| From market-driven to market-driving: A new paradigm for the marketing of high-tech products and innovations SB Hills, S Sarin The Journal of Marketing Theory and Practice 11 (3), 13-24, 2003 | 7 | 2003 |
| WHEN TWO WORLDS COLLIDE: AN EXPLORATORY STUDY OF FOREIGNBORN PROFESSORS'TEACHING EXPERIENCES IN AMERICAN BUSINESS CLASSROOMS H Hu, S Hills Journal for advancement of marketing education 13 (1), 56-65, 2008 | 5 | 2008 |
| Market driven vs. market driving activity: Antecedents and consequences. Evidence from high technology industries SB Hills Rensselaer Polytechnic Institute, 2004 | 4 | 2004 |
| Understanding market-driving capability in high-technology industries: A theoretical framework for examining firm strategic orientation and strategy selection SB Hills, S Sarin American Marketing Association. Conference Proceedings 12, 217, 2001 | 4 | 2001 |
| The Use of Job Titles for Automotive Salespeople: A Content Analysis and Survey of Consumer Impressions KR Bartkus, Z Ames, S Hills The Journal of Business Inquiry 5 (1), 20-27, 2006 | | 2006 |
| Examining the relationship between firm strategic orientation and market driving strategy selection in high technology industries: A theoretical framework SB Hills, S Sarin American Marketing Association. Conference Proceedings 13, 503, 2002 | | 2002 |
| MOTIVATING LEARNERS THROUGH PERSONAL RESPONSIBILITY: A CHOICE-BASED APPROACH SB Hills Marketing Management Association 2008 Educators’ Conference Proceedings, 74, 0 | | |
| IT'S BIGGER ON THE INSIDE: SMALL BUT MIGHTY MARKETING DEPARTMENT STRATEGIES D Aron, D Gochenouer, S Hills, H Walters Hot Topics within Marketing Education, 153, 0 | | |
| CUR KR Bartkus, D Olsen, RJ Mills, SB Hills | | |
Shikhar SarinBoise State UnivesityVahvistettu sähköpostiosoite verkkotunnuksessa boisestate.edu
