Matias Lievonen
Matias Lievonen
D.Sc. (Econ.) | Corporate Communication, Jyväskylä University School of Business and Economics
Verified email at jyu.fi - Homepage
Title
Cited by
Cited by
Year
Negative engagement
M Lievonen, V Luoma-aho, J Bowden
The handbook of communication engagement, 531-548, 2018
212018
Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication
M Lievonen, V Luoma-aho
Peter Lang Publishing Group, 2015
102015
Consumer emotions and e-commerce: A literature review
M Lievonen
Bled eConference;, 2017
42017
Ideal types of online shoppers: a qualitative analysis of online shopping behavior
E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari
Mediterranean Conference on Information Systems, 2018
32018
Brand hijacked: why campaigns and hashtags are taken over by audiences
V Luoma-aho, M Virolainen, M Lievonen, G Halff
Social, Mobile, and Emerging Media around the World: Communication Case Studies, 2018
22018
Ten facts about content marketing
H Reinikainen, M Ainasoja, S Rytövuori, N Uusitalo, E Vulli, M Lievonen, ...
Julkaisuja/Jyväskylän yliopiston kauppakorkeakoulu, 2018
12018
Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping
E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari
International Journal of E-Services and Mobile Applications (IJESMA) 12 (2 …, 2020
2020
Approaching the Concept of Negative Engagement in Corporate Communication
M Lievonen
JYU dissertations, 2020
2020
Viestinnän strateginen monitulkintaisuus - Vaihtoehtoinen ratkaisu sidosryhmien odotustenhallintaan?
C Valentini, M Lievonen
Hallitsematon viestintä: ProComma Academic 2020, 122-140, 2020
2020
Brand Hijacked
VL Luoma-aho, M Virolainen, M Lievonen, G Halff
Social, Mobile, and Emerging Media around the World: Communication Case …, 2018
2018
What Drives Negative Electronic Word-of-Mouth Online?
M Lievonen, V Luoma-aho, H Hätönen
Proceedings of the Annual International Conference on Journalism & Mass …, 2018
2018
Negatiiviset asiakaskokemukset ja diplomatia
M Lievonen
Diplomaattinen viestintä: ProComma Academic 2018, 38-49, 2018
2018
Finland PR Country Landscape 2014
K Taiminen, M Lievonen, E Melgin, V Luoma-aho
PR Country Landscapes, 2014
2014
Stakeholder anger-Negative engagement towards organizations online: a literature review
M Lievonen
2014
Viestinnän talo
H Berg, M Salonen, H Riikonen, J Rantala, R Riikonen, M Fritze, ...
2013
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Articles 1–15