| Negative engagement M Lievonen, V Luoma-aho, J Bowden The handbook of communication engagement, 531-548, 2018 | 21 | 2018 |
| Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication M Lievonen, V Luoma-aho Peter Lang Publishing Group, 2015 | 10 | 2015 |
| Consumer emotions and e-commerce: A literature review M Lievonen Bled eConference;, 2017 | 4 | 2017 |
| Ideal types of online shoppers: a qualitative analysis of online shopping behavior E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari Mediterranean Conference on Information Systems, 2018 | 3 | 2018 |
| Brand hijacked: why campaigns and hashtags are taken over by audiences V Luoma-aho, M Virolainen, M Lievonen, G Halff Social, Mobile, and Emerging Media around the World: Communication Case Studies, 2018 | 2 | 2018 |
| Ten facts about content marketing H Reinikainen, M Ainasoja, S Rytövuori, N Uusitalo, E Vulli, M Lievonen, ... Julkaisuja/Jyväskylän yliopiston kauppakorkeakoulu, 2018 | 1 | 2018 |
| Identifying the Ideal Types of Online Shoppers: A Qualitative Analysis of Online Shopping E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari International Journal of E-Services and Mobile Applications (IJESMA) 12 (2 …, 2020 | | 2020 |
| Approaching the Concept of Negative Engagement in Corporate Communication M Lievonen JYU dissertations, 2020 | | 2020 |
| Viestinnän strateginen monitulkintaisuus - Vaihtoehtoinen ratkaisu sidosryhmien odotustenhallintaan? C Valentini, M Lievonen Hallitsematon viestintä: ProComma Academic 2020, 122-140, 2020 | | 2020 |
| Brand Hijacked VL Luoma-aho, M Virolainen, M Lievonen, G Halff Social, Mobile, and Emerging Media around the World: Communication Case …, 2018 | | 2018 |
| What Drives Negative Electronic Word-of-Mouth Online? M Lievonen, V Luoma-aho, H Hätönen Proceedings of the Annual International Conference on Journalism & Mass …, 2018 | | 2018 |
| Negatiiviset asiakaskokemukset ja diplomatia M Lievonen Diplomaattinen viestintä: ProComma Academic 2018, 38-49, 2018 | | 2018 |
| Finland PR Country Landscape 2014 K Taiminen, M Lievonen, E Melgin, V Luoma-aho PR Country Landscapes, 2014 | | 2014 |
| Stakeholder anger-Negative engagement towards organizations online: a literature review M Lievonen | | 2014 |
| Viestinnän talo H Berg, M Salonen, H Riikonen, J Rantala, R Riikonen, M Fritze, ... | | 2013 |
