Seuraa
Matias Lievonen
Matias Lievonen
D.Sc. (Econ.) | Corporate Communication, Jyväskylä University School of Business and Economics
Vahvistettu sähköpostiosoite verkkotunnuksessa jyu.fi - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Negative engagement
M Lievonen, V Luoma‐aho, J Bowden
The handbook of communication engagement, 529-547, 2018
602018
Ethical hateholders and negative engagement. A challenge for organisational communication
M Lievonen, V Luoma-aho
Communication ethics in a connected world: Research in public relations and …, 2015
192015
Brand hijacked: why campaigns and hashtags are taken over by audiences
V Luoma-aho, M Virolainen, M Lievonen, G Halff
Social, mobile, and emerging media around the world: Communication case studies, 2018
132018
Towards a typology of negative engagement behavior in social media
M Lievonen, J Bowden, V Luoma-aho
The Service Industries Journal, 2022
102022
Ideal Types of Online Shoppers–A Qualitative Analysis of Online Shopping Behavior
E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari
102018
Consumer emotions and e-commerce: A literature review
M Lievonen
102017
FACTORS INFLUENCING CRISIS ARENA CROSSOVERS
M Badham, M Lievonen, V Luoma-aho
Social Media and Crisis Communication, 2022
62022
Identifying the ideal types of online shoppers: a qualitative analysis of online shopping
E Kettunen, T Kemppainen, M Lievonen, M Makkonen, L Frank, T Kari
International Journal of E-Services and Mobile Applications (IJESMA) 12 (2 …, 2020
52020
What Drives Negative Electronic Word-of-Mouth Online?
M Lievonen, V Luoma-aho, H Hätönen
Proceedings of the Annual International Conference on Journalism & Mass …, 2018
52018
Social, mobile, and emerging media around the world: Communication case studies
KE Anthony, F Cabezuelo-Lorenzo, J Cruz, K Freberg, EE Gilles, G Halff, ...
Rowman & Littlefield, 2018
42018
Ten facts about content marketing
H Reinikainen, M Ainasoja, S Rytövuori, N Uusitalo, E Vulli, M Lievonen, ...
Julkaisuja/Jyväskylän yliopiston kauppakorkeakoulu, 2018
42018
Approaching the concept of negative engagement in corporate communication
M Lievonen
JYU dissertations, 2020
22020
Trust but verify? Understanding the role of trust in institutions in the spread of unverified information on social media
W van Zoonen, V Luoma-aho, M Lievonen
Computers in Human Behavior, 2023
1*2023
Hateholders and brandjacking: Negative engagement of customers and stakeholders
M Lievonen, V Luoma-Aho, J Bowden
Social Media for Progressive Public Relations, 25-36, 2022
12022
Viestinnän strateginen monitulkintaisuus - Vaihtoehtoinen ratkaisu sidosryhmien odotustenhallintaan?
C Valentini, M Lievonen
Hallitsematon viestintä: ProComma Academic 2020, 122-140, 2020
12020
Negatiiviset asiakaskokemukset ja diplomatia
M Lievonen
Diplomaattinen viestintä: ProComma Academic 2018, 38-49, 2018
12018
Finland PR Country Landscape 2014
K Taiminen, M Lievonen, E Melgin, V Luoma-aho
PR Country Landscapes, 2014
12014
Corporate lobbying on sustainable finance: how financial lobbying drives negative engagement behavior on Twitter
V Cinceoglu, M Lievonen, N Strauß
The normative imperative: sociopolitical challenges, 111, 2023
2023
Future trends in social media and public relations
L Arango, H Karjaluoto, M Lievonen, M Muhonen, O Niininen, S Singaraju, ...
Social Media for Progressive Public Relations, 227-239, 2022
2022
3 Hateholders and brandjacking
M Lievonen, V Luoma-aho, J Bowden
Social Media for Progressive Public Relations, 2022
2022
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Artikkelit 1–20