| Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ... Journal of Strategic Marketing 24 (1), 5-19, 2016 | 237 | 2016 |
| A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities PS Whalen, MA Akaka Journal of Strategic Marketing 24 (1), 61-75, 2016 | 140 | 2016 |
| Effectual marketing planning for new ventures PS Whalen, SS Holloway AMS review 2, 34-43, 2012 | 33 | 2012 |
| Why, how and to what effect do firms deviate from their intended marketing plans?: Towards a taxonomy of post plan improvisations PS Whalen, DM Boush European Journal of Marketing 48 (3-4), 453-476, 2014 | 13 | 2014 |
| Introduction to the special issue: the business model canvas and customer development D Hansen, J Giglierano, PS Whalen Journal of Research in Marketing and Entrepreneurship 20 (1), 2-9, 2018 | 3 | 2018 |
| Market (Re) creation Through Innovation and Entrepreneurship MA Akaka, S Alvarez, H Kjellberg, S Nenonen, K Storbacka, SL Vargo, ... Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 2 | 2016 |
| The Implications of Marketing’s Definitive Ambiguity on Sales and Marketing Integration P Whalen Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| Navigating the ‘Valley of Death’: an Investigation of Which Marketing Competencies Lead Toward Successful Technology Commercialization PS Whalen, SS Holloway, ID Parkman Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| Three Keys to Successful Customer Service Management P Whalen, C Patti Singapore Management Review 34 (1), 12-16, 2012 | | 2012 |
| Post plan improvisations of strategic marketing plans: Towards a taxonomy PS Whalen University of Oregon, 2008 | | 2008 |
