| The pleasure and the guilt-impulse purchase and post purchase regret: A study of young Indian consumers K Jain, S Gautam, D Pasricha Indian Journal of Marketing 48 (3), 49-63, 2018 | 24 | 2018 |
| Socio-Demographic Determinants of Financial Behaviour of Individual Investors in India. S Gautam, M Matta Journal of IMS Group 13 (1), 2016 | 20 | 2016 |
| Evolving human resource landscape of the Indian retail sector: Bridging the skill-gap S Tripathi, S Gautam, A Lal Prabandhan: Indian Journal of Management 10 (2), 41-52, 2017 | 10 | 2017 |
| To Identify Service Quality Gaps in Banking Sector: A Comparative Study of Public Sector Banks and Foreign Banks S Gautam, A Singh Global Journal of Finance and Management 6 (5), 439-444, 2014 | 10 | 2014 |
| Influence of sales representative characteristics on customer purchase behaviour S Gautam, S Agarwal, U Kumar International Journal of Business and Emerging Markets 13 (1), 89-106, 2021 | 9 | 2021 |
| Study of Consumer Intentions on Using Mobile Wallets Using TAM Model S Gautam, U Kumar, S Agarwal 2020 8th International Conference on Reliability, Infocom Technologies and …, 2020 | 9 | 2020 |
| A study on behaviour intention for using Chatbots P Malik, S Gautam, S Srivastava 2020 8th International Conference on Reliability, Infocom Technologies and …, 2020 | 9 | 2020 |
| Attitude of Indian Consumers Towards Counterfeit Luxury Brands. D Pasricha, K Jain, S Gautam IUP Journal of Management Research 18 (1), 2019 | 8 | 2019 |
| A study of socio-demographic and attitudinal factors on consumer behavior by individual investors in the Indian context S Gautam, M Matta Indian Journal of Finance 10 (7), PP-48-59, 2016 | 8 | 2016 |
| The determinants of selfie-clicking behavior I Jajodia, K Jain, S Gautam IUP Journal of Management Research 18 (1), 64-78, 2019 | 7 | 2019 |
| Importance of perceived security, perceived privacy and website design of active online investors: an Indian market perspective S Gautam, P Malik International Journal of Electronic Finance 11 (1), 30-48, 2022 | 5 | 2022 |
| Drivers of Brand Trust in Internet Retailing S Gautam, A Trikha Global Journal of Finance and Management, 6 (5), 445-450, 2014 | 5 | 2014 |
| Role of trusting beliefs and trust in the adoption of online reviews of hotels: Extension of the IAM model S Gautam, P Malik, S Jain Indian Journal of Marketing 52 (11), 8-25, 2022 | 4 | 2022 |
| Managing electronic waste: A qualitative inquiry into the behaviour of young Indian consumers S Gautam, S Jain Global Business Review, 09721509221121714, 2022 | 3 | 2022 |
| A Study of Factors Associated with Buying of Various Financial Products S Gautam, K Jain, S Tripathi International Journal of Applied Business and Economic Research 15 (16), 341-351, 2017 | 2 | 2017 |
| Indian Consumer Buying Behaviour in Financial Services MS Gautam, GM Matta Global Journal of Finance & Management 5 (10), 49-52, 2013 | 2 | 2013 |
| A Study of Barriers Faced by Consumers in Using UPI-Based Apps S Gautam, K Jain, V Singh Advances in Interdisciplinary Research in Engineering and Business …, 2021 | 1 | 2021 |
| Factors Influencing Customers' Intentions to Continue Banks' Digital Payment Services S Agarwal, P Malik, S Gautam Journal of Algebraic Statistics 13 (2), 1905-1920, 2022 | | 2022 |
| Role of Self-Congruity, Functional Congruity, Brand Attachment and Brand Attitude Strength in Determining Brand Loyalty-A Case of Automobiles and Sportswear K Jain, Kokil, Gautam, Shalini, Chauhan International Journal of Applied Business and Economic Research 15 (16), 511-521, 2017 | | 2017 |
