Fatima Wang
Cited by
Cited by
Service employee burnout and engagement: the moderating role of power distance orientation
S Auh, B Menguc, S Spyropoulou, F Wang
Journal of the Academy of Marketing Science 44, 726-745, 2016
Market driving strategies: Beyond localization
P Ghauri, F Wang, U Elg, V Rosendo-Ríos
Journal of Business Research 69 (12), 5682-5693, 2016
Unpacking knowledge transfer and learning paradoxes in international strategic alliances: Contextual differences matter
MHW Ho, F Wang
International Business Review 24 (2), 287-297, 2015
Digital marketing capabilities in international firms: a relational perspective
F Wang
International Marketing Review 37 (3), 559-577, 2020
Collectivism, corporate social responsibility, and resource advantages in retailing
YC Hu, CC Fatima Wang
Journal of Business Ethics 86, 1-13, 2009
Does communicating safety matter?
F Wang, C Lopez
Annals of Tourism Research 80, 102805, 2020
Competitor identification, perceived environmental uncertainty, and firm performance
CL Yu, F Wang, KD Brouthers
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2016
Developing a market-driving strategy for foreign markets: Internal capabilities and external activities
PN Ghauri, U Elg, V Tarnovskaya, F Wang
Schmalenbach Business Review 63 (Suppl 3), 1-23, 2011
Customer participation variation and its impact on customer service performance: Underlying process and boundary conditions
B Menguc, S Auh, F Wang
Journal of Service Research 23 (3), 299-320, 2020
Strategic enablers of service-sales ambidexterity: A preliminary framework and research agenda
W Shiue, A Tuncdogan, F Wang, J Bredican
Industrial Marketing Management 92, 78-86, 2021
Domestic and foreign competitor identification and firm performance
CL Yu, F Wang, KD Brouthers
European Journal of International Management 9 (4), 463-483, 2015
The impact of multinational enterprises on sustainable development and poverty reduction: Research Framework
PN Ghauri, F Wang
Multinational Enterprises and Sustainable Development 33, 13-39, 2017
Identification of MNC knowledge resources for the local market: an examination of 7-Eleven's international licensing operations
F Wang
The International Review of Retail, Distribution and Consumer Research 19 (5 …, 2009
Key factors in the international market driving process: The role of internal competencies and external network actors
P Ghauri, F Wang
Six dilemmas for customer loyalty and sustainability
F Wang
Handbook of Research on Customer Loyalty, 258-273, 2022
International Competitor Identification and Firm Performance
CL Yu, F Wang, KD Brouthers, G Nakos, L Brouthers
Academy of Management Proceedings 2013 (1), 11417, 2013
Top Management’s Role in Enabling Sensing, Seizing, and Reconfiguring in the Digital Age: Structured Abstract
F Wang, J Bredican
AMS World Marketing Congress, Brisbane, 2021
Partnerships in cross-cultural marketing and retail internationalization: research propositions
F Wang, P Ghauri
Handbook on Cross-Cultural Marketing, 133-151, 2020
An Abstract: Does Communicating Destination Safety Matter?
F Wang, C Lopez, SA Harwood
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
An inter-firm perspective on market, brand, and entrepreneurial orientation: The influence on performance
F Wang, P Ghauri, U Elg
44th Annual Conference of the European International Business Academy, 114-115, 2018
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