Balaji Krishnan
Cited by
Cited by
The evolution of relationship marketing
JN Sheth, A Parvatiyar
International business review 4 (4), 397-418, 1995
Developing and validating measures of facets of customer-based brand equity
RG Netemeyer, B Krishnan, C Pullig, G Wang, M Yagci, D Dean, J Ricks, ...
Journal of business research 57 (2), 209-224, 2004
The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator
HH Chang, SW Chen
Online information review, 2008
Brand equity: is it more important in services?
BC Krishnan, MD Hartline
Journal of services marketing, 2001
Circadian rhythms in olfactory responses of Drosophila melanogaster
B Krishnan, SE Dryer, PE Hardin
Nature 400 (6742), 375-378, 1999
Self-efficacy, competitiveness, and effort as antecedents of salesperson performance
BC Krishnan, RG Netemeyer, JS Boles
Journal of Personal Selling & Sales Management 22 (4), 285-295, 2002
Extending the construct of consumer ethnocentrism: when foreign products are preferred
JG Klein, R Ettenson, BC Krishnan
International Marketing Review, 2006
A new role for cryptochrome in a Drosophila circadian oscillator
B Krishnan, JD Levine, MKS Lynch, HB Dowse, P Funes, JC Hall, ...
Nature 411 (6835), 313-317, 2001
Circadian clocks in antennal neurons are necessary and sufficient for olfaction rhythms in Drosophila
S Tanoue, P Krishnan, B Krishnan, SE Dryer, PE Hardin
Current Biology 14 (8), 638-649, 2004
How customers cope with service failure? A study of brand reputation and customer satisfaction
AS Sengupta, MS Balaji, BC Krishnan
Journal of Business Research 68 (3), 665-674, 2015
Marketing na internet
JN Sheth, A Eshghi, BC Krishnan, L Simonini
Organizational stress, psychological strain, and work outcomes in six national contexts: a closer look at the moderating influences of coping styles and decision latitude
RS Bhagat, B Krishnan, TA Nelson, KM Leonard, DL Ford, TK Billing
Cross Cultural Management: An International Journal, 2010
Consumer evaluation of reference price advertisements: Effects of other brands’ prices and semantic cues
A Biswas, C Pullig, BC Krishnan, S Burton
Journal of Public Policy & Marketing 18 (1), 52-65, 1999
Long-Term Potentiation (LTP) in the Central Amygdala (CeA) Is Enhanced After Prolonged Withdrawal From Chronic Cocaine and Requires CRF1 Receptors
Y Fu, S Pollandt, J Liu, B Krishnan, K Genzer, L Orozco-Cabal, ...
Journal of neurophysiology 97 (1), 937-941, 2007
Understanding the adoption of web-enabled transaction processing by small businesses.
P Dembla, P Palvia, B Krishnan
Journal of Electronic Commerce Research 8 (1), 2007
Work–family conflict and organisationally valued outcomes: The moderating role of decision latitude in five national contexts
TK Billing, RS Bhagat, E Babakus, B Krishnan, DL Ford Jr, BN Srivastava, ...
Applied Psychology 63 (1), 62-95, 2014
Internet marketing
JN Sheth, A Eshghi, BC Krishnan
South-Western Pub, 2001
The consumer's expectation formation process over time
JW Licata, G Chakraborty, BC Krishnan
Journal of Services Marketing, 2008
How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: Evidence of the cue congruency effect
N Das, A Guha, A Biswas, B Krishnan
Marketing Letters 27 (2), 295-308, 2016
Semantic cues in reference price advertisements: the moderating role of cue concreteness
BC Krishnan, A Biswas, RG Netemeyer
Journal of Retailing 82 (2), 95-104, 2006
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