| A choice model with conjunctive, disjunctive, and compensatory screening rules TJ Gilbride, GM Allenby Marketing Science 23 (3), 391-406, 2004 | 620 | 2004 |
| Modelling attribute non-attendance in choice experiments for rural landscape valuation R Scarpa, TJ Gilbride, D Campbell, DA Hensher European review of agricultural economics 36 (2), 151-174, 2009 | 459 | 2009 |
| Estimating heterogeneous EBA and economic screening rule choice models TJ Gilbride, GM Allenby Marketing Science 25 (5), 494-509, 2006 | 121 | 2006 |
| From browsing to buying and beyond: The needs-adaptive shopper journey model L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ... Journal of the Association for Consumer Research 3 (3), 277-293, 2018 | 102 | 2018 |
| The role of within-trip dynamics in unplanned versus planned purchase behavior TJ Gilbride, JJ Inman, KM Stilley Journal of Marketing 79 (3), 57-73, 2015 | 98 | 2015 |
| Models for heterogeneous variable selection TJ Gilbride, GM Allenby, JD Brazell Journal of Marketing Research 43 (3), 420-430, 2006 | 84 | 2006 |
| Marketing healthful eating to children: the effectiveness of incentives, pledges, and competitions S Raju, P Rajagopal, TJ Gilbride Journal of Marketing 74 (3), 93-106, 2010 | 76 | 2010 |
| Framing effects in mixed price bundling TJ Gilbride, JP Guiltinan, JE Urbany Marketing Letters 19, 125-139, 2008 | 71 | 2008 |
| The right metrics for marketing-mix decisions O Mintz, TJ Gilbride, P Lenk, IS Currim International Journal of Research in Marketing 38 (1), 32-49, 2021 | 49 | 2021 |
| Market share constraints and the loss function in choice-based conjoint analysis TJ Gilbride, PJ Lenk, JD Brazell Marketing Science 27 (6), 995-1011, 2008 | 47 | 2008 |
| Posterior predictive model checking: An application to multivariate normal heterogeneity TJ Gilbride, PJ Lenk Journal of Marketing Research 47 (5), 896-909, 2010 | 36 | 2010 |
| Testing models of strategic behavior characterized by conditional likelihoods T Otter, TJ Gilbride, GM Allenby Marketing Science 30 (4), 686-701, 2011 | 22 | 2011 |
| Modeling simultaneity in survey data TJ Gilbride, S Yang, GM Allenby Quantitative Marketing and Economics 3, 311-335, 2005 | 20 | 2005 |
| What determines unplanned purchases?: A model including shopper purchase history and within-trip dynamics TJ Gilbride, JJ Inman, KM Stilley Wharton School– University of Pennsylvania, 2013 | 13 | 2013 |
| A model for inferring market preferences from online retail product information matrices TJ Gilbride, IS Currim, O Mintz, S Siddarth Journal of Retailing 92 (4), 470-485, 2016 | 12 | 2016 |
| Evaluating the effectiveness of marketing expenditures LJ Kao, CC Chiu, TJ Gilbride, T Otter, GM Allenby Ohio State University, Fisher College of Business, Working paper, 2005 | 8 | 2005 |
| Metric Effectiveness and Use in Marketing-Mix Decisions: Correcting for Endogenous Selection Effects and Ex-Ante Expectations O Mintz, TJ Gilbride, IS Currim, P Lenk Working paper, 2016 | 5 | 2016 |
| Evaluating the effectiveness of marketing expenditures T Otter, LJ Kao, CC Chiu, TJ Gilbride, GM Allenby Working Paper, Ohio State University, 2008 | 5 | 2008 |
| Avoiding IIA meltdown: Choice modeling with many alternatives G Allenby, J Brazell, T Gilbride, T Otter Proceedings of the Sawtooth Conference 2004, 209-218, 2005 | 3 | 2005 |
| Modeling Response Endogeneity in Survey Data TJ Gilbride, S Yang, GM Allenby Working Paper, Ohio State University, 2003 | 3 | 2003 |
