Kay Palan
Kay Palan
Unknown affiliation
Verified email at cba.ua.edu
Cited by
Cited by
Gender identity in consumer behavior research: A literature review and research agenda
KM Palan
Academy of Marketing Science Review 10 (2001), 1-31, 2001
Adolescent-parent interaction in family decision making
KM Palan, RE Wilkes
Journal of Consumer Research 24 (2), 159-169, 1997
Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts
CS Areni, P Kiecker, KM Palan
Psychology & Marketing 15 (1), 81-109, 1998
The realms of scientific meaning framework for constructing theoretically meaningful nominal definitions of marketing concepts
RK Teas, KM Palan
Journal of Marketing 61 (2), 52-67, 1997
Compulsive buying behavior in college students: the mediating role of credit card misuse
KM Palan, PC Morrow, A Trapp, V Blackburn
Journal of Marketing Theory and Practice 19 (1), 81-96, 2011
The effects of gender and argument strength on the processing of word-of-mouth communication
DAS Kempf, KM Palan
Academy of Marketing Studies Journal 10 (1), 1-18, 2006
Relationships between family communication and consumer activities of adolescents: An exploratory study
KM Palan
Journal of the Academy of Marketing Science 26 (4), 338-349, 1998
Reexamining masculinity, femininity, and gender identity scales
KM Palan, CS Areni, P Kiecker
Marketing Letters 10 (4), 357-371, 1999
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
A Bakir, KM Palan
Journal of advertising 39 (1), 35-48, 2010
Understanding children's knowledge and beliefs about advertising: A global issue that spans generations
L Mallalieu, KM Palan, RN Laczniak
Journal of Current Issues & Research in Advertising 27 (1), 53-64, 2005
How good a shopper am I? Conceptualizing teenage girls' perceived shopping competence
L Mallalieu, KM Palan
Academy of Marketing Science Review 2006, 1, 2006
Gender differences in information processing confidence in an advertising context: A preliminary study
DAS Kempf, KM Palan, RN Laczniak
ACR North American Advances, 1997
Adolescent consumption autonomy: A cross-cultural examination
KM Palan, E Gentina, I Muratore
Journal of Business Research 63 (12), 1342-1348, 2010
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
MJ Barone, KM Palan, PW Miniard
Journal of Advertising 33 (1), 19-28, 2004
The practice of using makeup: A consumption ritual of adolescent girls
E Gentina, KM Palan, MH Fosse‐Gomez
Journal of Consumer Behaviour 11 (2), 115-123, 2012
Under the influence
RN Laczniak, KM Palan
Marketing Research 16 (1), 34-39, 2004
Disconfirmed expectations theory of consumer satisfaction: An examination of representational and response language effects
RK Teas, KM Palan
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003
Gender role incongruency and memorable gift exchange experiences
KM Palan, CS Areni, P Kiecker
ACR North American Advances, 2001
A troubled relationship: an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other
KM Palan, L Mallalieu
Young Consumers, 2012
Different ways of'seeing': How gender differences in information processing influence the content analysis of narrative texts
P Kiecker, KM Palan, CS Areni
Marketing Letters 11 (1), 49-65, 2000
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