Seuraa
Alexandra Rese
Alexandra Rese
University of Bayreuth, Chair of Marketing und Innovation
Vahvistettu sähköpostiosoite verkkotunnuksessa uni-bayreuth.de - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions
A Rese, D Baier, A Geyer-Schulz, S Schreiber
Technological Forecasting and Social Change 124, 306-319, 2017
4932017
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets
E Pantano, A Rese, D Baier
Journal of Retailing and Consumer Services 38, 81-95, 2017
3662017
Chatbots in retailers’ customer communication: How to measure their acceptance?
A Rese, L Ganster, D Baier
Journal of Retailing and Consumer Services 56, 102176, 2020
2772020
Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?
A Rese, S Schreiber, D Baier
Journal of Retailing and Consumer Services 21 (5), 869-876, 2014
2762014
Augmented reality tools for industrial applications: What are potential key performance indicators and who benefits?
J Jetter, J Eimecke, A Rese
Computers in Human Behavior 87, 18-33, 2018
2142018
Entrepreneurship education
A Rese, D Baier, M Mißler-Behr, MJ Kaiser
BoD–Books on Demand, 2010
2092010
Success factors for innovation management in networks of small and medium enterprises
A Rese, D Baier
R&d Management 41 (2), 138-155, 2011
1832011
Factors influencing members’ knowledge sharing and creative performance in coworking spaces
A Rese, CS Kopplin, C Nielebock
Journal of Knowledge Management 24 (9), 2327-2354, 2020
892020
Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels
T Schreiner, A Rese, D Baier
Journal of Retailing and Consumer Services 48, 87-99, 2019
892019
Conversational User Interfaces for Online Shops? A Categorization of Use Cases.
D Baier, A Rese, M Röglinger, D Baier, A Rese, M Röglinger
ICIS, 2018
752018
‘Too Many Cooks Spoil The Broth’: Key Persons and their Roles in Inter‐Organizational Innovations
A Rese, HG Gemünden, D Baier
Creativity and Innovation Management 22 (4), 390-407, 2013
602013
Suppliers versus start-ups: Where do better innovation ideas come from?
F Homfeldt, A Rese, F Simon
Research policy 48 (7), 1738-1757, 2019
532019
High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology
M Dehghani, RW Kennedy, A Mashatan, A Rese, D Karavidas
Journal of Business Research 149, 393-411, 2022
472022
Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA
D Baier, A Rese, S Schreiber
Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and …, 2016
432016
Identification and generation of innovative ideas in the procurement of the automotive industry: The case of Audi AG
F Homfeldt, A Rese, H Brenner, D Baier, TF Schäfer
International Journal of Innovation Management 21 (07), 1750053, 2017
402017
Customer integration and voice–of–customer methods in the German automotive industry
A Rese, A Sänn, F Homfeldt
International Journal of Automotive Technology and Management 15 (1), 1-19, 2015
372015
The need for services and technologies in physical fast fashion stores: generation Y's opinion
A Rese, T Schlee, D Baier
The Role of Smart Technologies in Decision Making, 71-93, 2022
362022
How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies
D Baier, A Rese
Journal of retailing and consumer services 56, 102172, 2020
342020
Social networks in coworking spaces and individual coworker’s creativity
A Rese, L Görmar, A Herbig
Review of Managerial Science, 1-38, 2021
332021
Success factors in sustainable textile product innovation: An empirical investigation
A Rese, D Baier, TM Rausch
Journal of Cleaner Production 331, 129829, 2022
242022
Järjestelmä ei voi suorittaa toimenpidettä nyt. Yritä myöhemmin uudelleen.
Artikkelit 1–20