Rosalind Jones
Rosalind Jones
Director of MBA programmes, University of Birmingham
Verified email at - Homepage
Cited by
Cited by
Entrepreneurial marketing in small businesses: A conceptual exploration
R Jones, J Rowley
International small business journal 29 (1), 25-36, 2011
Marketing in small hotels: a qualitative study
J Moriarty, R Jones, J Rowley, B Kupiec‐Teahan
Marketing Intelligence & Planning, 2008
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
P Whalen, C Uslay, VJ Pascal, G Omura, A McAuley, CJ Kasouf, R Jones, ...
Journal of Strategic Marketing 24 (1), 5-19, 2016
Post-disaster business recovery: An entrepreneurial marketing perspective
SC Morrish, R Jones
Journal of Business Research 113, 83-92, 2020
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
S Parry, R Jones, P Stern, M Robinson
Journal of Consumer Behaviour 12 (2), 112-121, 2013
Strategic network marketing in technology SMEs
R Jones, M Suoranta, J Rowley
Journal of Marketing Management 29 (5-6), 671-697, 2013
Entrepreneurial marketing: a comparative study
R Jones, M Suoranta, J Rowley
The Service Industries Journal 33 (7-8), 705-719, 2013
Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs
R Jones, J Rowley
Journal of Research in Marketing and Entrepreneurship, 2009
Marketing for survival: a comparative case study of SME software firms
S Parry, R Jones, J Rowley, B Kupiec‐Teahan
Journal of Small Business and Enterprise Development, 2012
Using card-based games to enhance the value of semi-structured interviews
J Rowley, R Jones, M Vassiliou, S Hanna
International Journal of Market Research 54 (1), 93-110, 2012
The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer
P Alford, R Jones
Tourism Management 81, 104139, 2020
Entrepreneurial marketing: Global perspectives
Z Sethna, R Jones, P Harrigan
Emerald Group Publishing, 2013
Is CSR the panacea for SMEs? A study of socially responsible SMEs during economic crisis
S Magrizos, E Apospori, M Carrigan, R Jones
European Management Journal, 2020
Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective
N Gross, D Carson, R Jones
Journal of Research in Marketing and Entrepreneurship, 2014
Customer-perceived value in business-to-business relationships: A study of software customers
S Parry, J Rowley, R Jones, B Kupiec-Teahan
Journal of Marketing Management 28 (7-8), 887-911, 2012
Enhancing innovativeness: the role of dynamic marketing capabilities
D Roach, J Ryman, R Jones, H Ryman
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2018
Business support for new technology‐based firms: a study of entrepreneurs in north Wales
P McGowan, S Cooper, P van der Sijde, R Jones, S Parry
International Journal of Entrepreneurial Behavior & Research, 2011
Marketing activities of companies in the educational software sector
A Lindgreen, M Hingley, R Jones, J Rowley
Qualitative market research: an international journal, 2009
Networks and customer relationships in a small software technology firm: a case study
R Jones, J Rowley
Journal of Small Business & Entrepreneurship 24 (1), 29-48, 2011
Entrepreneurial Marketing in the Digital Age: A study of the SME tourism industry
R Jones, P Alford, S Wolfenden
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