| If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products DC Brannon, BW Soltwisch Marketing Letters 28, 651-662, 2017 | 30 | 2017 |
| Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment MS Manshad, D Brannon Journal of Business Research 122, 88-96, 2021 | 24 | 2021 |
| Maybe I Just Got (Un) lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations DC Brannon, A Samper Journal of Consumer Research, 2018 | 22 | 2018 |
| Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product A Radon, DC Brannon, J Reardon Journal of Retailing and Consumer Services 58, 102339, 2021 | 15 | 2021 |
| Sugar, perceived healthfulness, and satiety: When does a sugary preload lead people to eat more? N Mandel, D Brannon Appetite 114, 338-349, 2017 | 15 | 2017 |
| What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives DC Brannon Journal of Marketing Management 35 (9-10), 940-964, 2019 | 10 | 2019 |
| Advertising, incentives, and the upsell: How advertising differentially moderates customer-vs. retailer-directed price incentives’ impact on consumers’ preferences for premium … CJ Miller, DC Brannon, J Salas, M Troncoza Journal of the Academy of Marketing Science 49 (6), 1043-1064, 2021 | 9 | 2021 |
| Pursuing premium: Comparing pre-owned versus new durable markets CJ Miller, DC Brannon Journal of Product & Brand Management 31 (1), 1-15, 2022 | 8 | 2022 |
| The Ethics of Maximizing or Satisficing BW Soltwisch, DC Brannon, V Iyer Business & Professional Ethics Journal 39 (1), 77-96, 2020 | 7 | 2020 |
| What’s my age again? The influence of subjective age on consumer health-related attitudes D Brannon, CJ Miller Health Marketing Quarterly 36 (3), 254-270, 2019 | 6 | 2019 |
| Gender-based conversational interface preferences in live chat systems for financial services MS Manshad, DC Brannon Journal of Financial Services Marketing 28 (4), 822-834, 2023 | 5 | 2023 |
| Putting on a show or showing my true self? When and why consumers signal accurate versus enhanced self-view information D Brannon Arizona State University, 2016 | 5 | 2016 |
| The influence of maximizing on personal saving intentions DC Brannon Personality and Individual Differences 183, 111120, 2021 | 4 | 2021 |
| Haptic-Payment: Stimulating'Pain'of Payment through Vibration Feedback in Mobile Devices MS Manshad, D Brannon, SA Alharthi, V Iyer Proceedings of the 2019 ACM International Conference on Interactive Surfaces …, 2019 | 4 | 2019 |
| Personal saving orientation is associated with higher likelihood of paying with cash versus credit: The role of financial power signaling DC Brannon, MS Manshad Personality and Individual Differences 190, 111547, 2022 | 3 | 2022 |
| Bridging the divide with a chat window: Why consumers prefer using live chat support on Foreign E-commerce sites DC Brannon, M Manshad International Journal of Business and Emerging Markets 11 (4), 335-347, 2019 | 3 | 2019 |
| Activity apprehension in experiential purchases CJ Miller, A Samper, N Mandel, DC Brannon, J Salas, M Troncoza Journal of Services Marketing 35 (4), 516-534, 2021 | 2 | 2021 |
| Putting on a show or showing my true self? Exploring consumers’ desire to signal accurate versus enhanced identities D Brannon, N Mandel Advances in Consumer Research 45, 540-544, 2017 | 2 | 2017 |
| The effect of online individual ethics cases on moral reasoning in business negotiation: An experimental study DC Brannon, MS Manshad Journal of Education for Business 98 (1), 43-50, 2023 | 1 | 2023 |
| SELF-REPORTED INAPPROPRIATE NEGOTIATION STRATEGIES QUESTIONNAIRE COMPARISONS AMONG BUSINESS VERSUS SOFTWARE ENGINEERING STUDENTS D Brannon, M Manshad, V Iyer ICERI2022 Proceedings, 5245-5245, 2022 | | 2022 |
Muhanad "Moe" S. ManshadAssistant Professor, University of Northern ColoradoVahvistettu sähköpostiosoite verkkotunnuksessa unco.edu
