Ioannis Kareklas
Ioannis Kareklas
Associate Professor and Chair of Marketing, University at Albany, State University of New York
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Cited by
“I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
I Kareklas, JR Carlson, DD Muehling
Journal of advertising 43 (1), 18-32, 2014
Reexamining health messages in the digital age: A fresh look at source credibility effects
I Kareklas, DD Muehling, TJ Weber
Journal of Advertising 44 (2), 88-104, 2015
The role of regulatory focus and self-view in “green” advertising message framing
I Kareklas, JR Carlson, DD Muehling
Journal of Advertising 41 (4), 25-39, 2012
Judgment is not color blind: The impact of automatic color preference on product and advertising preferences
I Kareklas, FF Brunel, RA Coulter
Journal of Consumer Psychology 24 (1), 87-95, 2014
Remembering the good old days: The moderating role of consumer affective state on the effectiveness of nostalgic advertising
G Zhao, DD Muehling, I Kareklas
Journal of Advertising 43 (3), 244-255, 2014
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
G Das, HJD Wiener, I Kareklas
Journal of Business Research 96, 147-156, 2019
A meta-analytic synthesis of the question–behavior effect
ER Spangenberg, I Kareklas, B Devezer, DE Sprott
Journal of Consumer Psychology 26 (3), 441-458, 2016
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
B Gillespie, DD Muehling, I Kareklas
Journal of Business Research 82, 90-102, 2018
Addressing the texting and driving epidemic: Mortality salience priming effects on attitudes and behavioral intentions
I Kareklas, DD Muehling
Journal of Consumer Affairs 48 (2), 223-250, 2014
The effect of color and self-view priming in persuasive communications
I Kareklas, DD Muehling, S King
Journal of Business Research 98, 33-49, 2019
Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds
J Joireman, RL Liu, I Kareklas
Journal of Marketing Communications 24 (1), 83-102, 2018
Parental mediation in the digital era: increasing children’s critical thinking may help decrease positive attitudes toward alcohol
ML Radanielina Hita, I Kareklas, B Pinkleton
Journal of health communication 23 (1), 98-108, 2018
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
TJ Weber, DD Muehling, I Kareklas
Journal of Marketing Communications, 1-26, 2019
The phenomenon of treatment dropout, reasons and moderators in acceptance and commitment therapy and other active treatments
M Karekla, P Konstantinou, M Ioannou, I Kareklas, AT Gloster
Clinical Psychology in Europe 1 (3), 1-36, 2019
A Meta-analytic review of racial similarity effects in advertising
I Kareklas, M Polonsky
ACR North American Advances, 2010
A quantitative review and extension of racial similarity effects in advertising
I Kareklas
University of Connecticut, 2010
How Does Skinny Sell?: Body Size and Pricing Effects on Advertising Effectiveness and Body Esteem
M Polonsky, I Kareklas
ACR North American Advances, 2011
The effects of implicit color preference and implicit racial preference on implicit attitude towards the ad
I Kareklas, R Coulter
ACR North American Advances, 2009
Consumer Response to Spokesperson’S Race: a Research Synthesis of Racial Similarity Effects in Advertising
I Kareklas, M Polonsky
ACR North American Advances, 2011
The impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews
I Karabas, I Kareklas, TJ Weber, DD Muehling
Journal of Marketing Communications, 1-31, 2020
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