| Using ski destination choice criteria to segment Finnish ski resort customers H Konu, T Laukkanen, R Komppula Tourism Management 32 (5), 1096-1105, 2011 | 165 | 2011 |
| Lake Wellness—a practical example of a new service development (NSD) concept in tourism industries H Konu, A Tuohino, R Komppula Journal of vacation marketing 16 (2), 125-139, 2010 | 154 | 2010 |
| Developing a forest-based wellbeing tourism product together with customers–An ethnographic approach H Konu Tourism Management 49, 1-16, 2015 | 108 | 2015 |
| Identifying potential wellbeing tourism segments in Finland H Konu Tourism Review, 2010 | 103 | 2010 |
| Local stakeholders’ views about destination management: who are leading tourism development? A Tuohino, H Konu Tourism Review, 2014 | 89 | 2014 |
| Roles of motivation factors in predicting tourists’ intentions to make wellbeing holidays–a Finnish case H Konu, T Laukkanen ANZMAC 2009 conference proceedings, 2009 | 85 | 2009 |
| Predictors of tourists' wellbeing holiday intentions in Finland H Konu, T Laukkanen Journal of Hospitality and Tourism Management 17 (1), 144-149, 2010 | 60 | 2010 |
| Co-branding and co-creation in wellness tourism: The role of cosmeceuticals AM Hjalager, H Konu Journal of Hospitality Marketing & Management 20 (8), 879-901, 2011 | 51 | 2011 |
| Innovating and re-branding Nordic wellbeing tourism AM Hjalager, E Huijbens, S Nordin, H Konu, A Tuohino, P Björk, ... Nordic Innovation Centre., 2011 | 44 | 2011 |
| Developing nature-based tourism products with customers by utilising the Delphi method H Konu Tourism Management Perspectives 14, 42-54, 2015 | 41 | 2015 |
| Segmenting protected area visitors based on their motivations H Konu, L Kajala Age 15, 25, 2012 | 38 | 2012 |
| Uutta liiketoimintaa kestävän luontomatkailun ja virkistyskäytön ympärille–Kirjallisuuskatsaus H Konu, L Tyrväinen, J Pesonen, S Tuulentie, K Pasanen, A Tuohino Valtioneuvoston kanslia, 2017 | 36 | 2017 |
| Wellbeing tourism in Finland: Finland as a competitive wellbeing tourism destination H Konu, A Tuohino, P Björk Itä-Suomen yliopisto, 2012 | 24 | 2012 |
| Listening to the sounds of silence: Forest-based wellbeing tourism in Finland R Komppula, H Konu, N Vikman Nature tourism, 132-142, 2017 | 21 | 2017 |
| Customer involvement in a new service development process: The case of “Feelgood in Lapland” H Konu, R Komppula Anatolia 27 (4), 421-432, 2016 | 18 | 2016 |
| Use of social media for new service development by Finnish event and festival organizers K Pasanen, H Konu Event Management 20 (3), 313-325, 2016 | 18 | 2016 |
| Wellbeing tourism in Finland-A wide perspective P Björk, A Tuohino, H Konu Matkailututkimus 7 (2), 26-41, 2011 | 18 | 2011 |
| Matkailuliiketoimintaa teoriasta käytäntöön H Konu, J Pesonen, H Reijonen Vastapaino, 2020 | 17 | 2020 |
| Wellbeing tourism in Finland H Konu, A Tuohino, P Björk Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2nd ed …, 2014 | 15 | 2014 |
| Investigating emotional commitment towards a region and a hotel brand H Konu, J Murphy, R Komppula, T Mikkonen International Journal of Hospitality Management 87, 102467, 2020 | 14 | 2020 |
