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Niek Althuizen
Niek Althuizen
Montpellier Business School
Verified email at montpellier-bs.com - Homepage
Title
Cited by
Cited by
Year
Brand activism: Does courting controversy help or hurt a brand?
S Mukherjee, N Althuizen
International Journal of Research in Marketing 37 (4), 772-788, 2020
3122020
“Notable” or “Not Able” when are acts of inconsistency rewarded?
SV Sgourev, N Althuizen
American Sociological Review 79 (2), 282-302, 2014
852014
The validity of two brief measures of creative ability
N Althuizen, B Wierenga, J Rossiter
Creativity Research Journal 22 (1), 53-61, 2010
832010
The effects of IT-enabled cognitive stimulation tools on creative problem solving: A dual pathway to creativity
N Althuizen, A Reichel
Journal of Management Information Systems 33 (1), 11-44, 2016
812016
Supporting creative problem solving with a case-based reasoning system
N Althuizen, B Wierenga
Journal of Management Information Systems 31 (1), 309-340, 2014
742014
Using structural technology acceptance models to segment intended users of a new technology: Propositions and an empirical illustration
N Althuizen
Information Systems Journal 28 (5), 879-904, 2018
572018
Help that is not recognized: Harmful neglect of decision support systems
N Althuizen, A Reichel, B Wierenga
Decision Support Systems 54 (1), 719-728, 2012
322012
Managerial decision-making in marketing: Matching the demand and supply side of creativity
N Althuizen, B Wierenga, B Chen
Journal of Marketing Behavior 2 (2–3), 129-176, 2016
312016
Pièces de Résistance? Core and Casual Consumers’ Valuations of Aesthetically Incongruent Artworks
N Althuizen, SV Sgourev
Psychology & Marketing 31 (8), 604-614, 2014
232014
Advances in marketing management support systems
B Wierenga, GH van Bruggen, NAP Althuizen
Handbook of marketing decision models, 561-592, 2008
232008
Crowdsourcing Ideas Using Product Prototypes: The Joint Effect of Prototype Enhancement and the Product Design Goal on Idea Novelty
N Althuizen, B Chen
Management Science 68 (4), 3008-3025, 2022
222022
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics
N Althuizen
Psychology & Marketing 38 (3), 481-503, 2021
212021
Is it a masterpiece? Social construction and objective constraint in the evaluation of excellence
SV Sgourev, N Althuizen
Social Psychology Quarterly 80 (4), 289-309, 2017
162017
The relative performance of different methods for selecting creative marketing personnel
N Althuizen
Marketing Letters 23, 973-985, 2012
162012
Communicating a key benefit claim creatively and effectively through five conveyor properties
N Althuizen
Psychology & Marketing 34 (1), 5-18, 2017
152017
Country Stereotypes: Cognition, Affect and Product Judgment
PWJ Verlegh, NAP Althuizen, TP Vroegh
28 th EMAC CONFERENCE, 1999
151999
The Effects of Exposure to Others’ Ideas and their Ratings on Online Crowdsourcing Platforms on the Quantity and Novelty of Subsequently Generated Ideas
B Chen, N Althuizen
Journal of Product Innovation Management 39 (5), 643-661, 2022
92022
The value of analogical reasoning for the design of creative sales promotion campaigns: A case-based reasoning approach
N Althuizen, B Wierenga
ERS-2008-006-MKT, 2008
42008
Managing the supply and demand of creativity
B Wierenga, N Althuizen, B Chen
RSM Discovery-Management Knowledge 31 (3), 17-19, 2017
22017
Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems
N Althuizen
22006
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