| Influencer Marketing S Yesiloglu, J Costello Building Brand Communities and Engagement, 2020 | 71 | 2020 |
| The impact of influencers on advertising and consumer protection in the Single Market F Michaelsen, L Collini, C Jacob, C Goanta, SE Kettner, S Bishop, ... European Parliament, 2022 | 35 | 2022 |
| To post or not to post? Exploring the motivations behind brand-related engagement types on social networking sites S Yesiloglu, J Memery, C Chapleo Internet research 31 (5), 1849-1873, 2021 | 25 | 2021 |
| Can you make the world more sustainable with influencers?: Exploring consumers’ motivations to engage with influencers’ sustainable content on Instagram S Yesiloglu, W Was Influencer marketing, 136-158, 2020 | 7 | 2020 |
| Influencer Marketing and the Law. Ch. 13 H Bosher, S Yesiloglu, J Costello Influencer Marketing: Building Brand Communities and Engagement, 2020 | 7 | 2020 |
| The Rise of Influencers and Influencer Marketing. Ch. 1 S Yesiloglu, S Yesiloglu, J Costello Influencer Marketing: Building Brand Communities and Engagement, 2020 | 7 | 2020 |
| To post or not to post: examining motivations of brand/product-related engagement types on social networking sites. S Yesiloglu Bournemouth University, 2018 | 7 | 2018 |
| The rise of influencers and influencer marketing S Yesiloglu Influencer Marketing, 7-25, 2020 | 6 | 2020 |
| “Hope this is not sponsored”–Is an Influencers’ credibility impacted when using sponsored versus non-sponsored content? Ch. 10 J Costello, K Urbanska, S Yesiloglu, J Costello Influencer Marketing: Building Brand Communities and Engagement, 2020 | 6 | 2020 |
| Post-millennials and their motivation to engage with influencers’ brand-related content on Instagram S Yesiloglu, S Gill Influencer Marketing, 98-117, 2020 | 5 | 2020 |
| Choosing the right influencer for your brand: a guide to the field. Ch. 5 A Özçelik, E Levi, S Yesiloglu, J Costello Influencer Marketing: Building Brand Communities and Engagement, 2020 | 5 | 2020 |
| An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram. Ch. 6 in Influencer Marketing: Building Brand … S Yesiloglu, S Gill Influencer Marketing: Building Brand Communities and Engagement, 2020 | 5 | 2020 |
| Human values and news’ impact on climate change beliefs: A comparative study on millennials in Sweden and Russia S Yesiloglu, A Lapacz, Y Miladinova Journal of Promotional Communications 7 (2), 79-107, 2019 | 3 | 2019 |
| ‘Attention Please’The Whitepaper J Denegri-Knott, R Jenkins, S Yesiloglu, S Oshima, S Armon Bournemouth University, 2019 | 2 | 2019 |
| Advertising in the Digital Age: Theories and Practices S Yesiloglu, J Costello SAGE Publications Limited, 2024 | | 2024 |
| The impact of influencers on advertising and consumer protection in the Single Market (At A Glance-Study In Focus) F MICHAELSEN, L COLLINI, CJVVABDC GOANTA, SE KETTNER, ... EPRS: European Parliamentary Research Service, 2022 | | 2022 |
| Do human values play a role in pro-environmental purchasing behaviours of Polish people? C Cranny-Evans, K Urbanska, S Yesiloglu Journal of Promotional Communications 7 (2), 144-165, 2019 | | 2019 |
| The Role of Human Values on Teachers’ Well-Being in the UK E Wedja, M Aboh, N Eghweree, S Yesiloglu Journal of Promotional Communications 7 (2), 210-227, 2019 | | 2019 |
| To post or not to post: Examining motivations of brand/product related posts on social media S Yesiloglu Bournemouth University, 2017 | | 2017 |
