| Knowledge recontextualization by returnee entrepreneurs: The dynamic learning perspective Y Tran, ATT Truong Journal of International Management 28 (3), 100922, 2022 | 14 | 2022 |
| Phương pháp nghiên cứu trong kinh doanh VH Lê, TTA Trương Thành phố Hồ Chí Minh: NXB Tài chính, 2012 | 8 | 2012 |
| Entrepreneurial identity play through cross-cultural experience: Insights from returnees ATT Truong Journal of Business Venturing Insights 20, e00416, 2023 | 2 | 2023 |
| Unpacking the Process of Overseas Knowledge Recontextualisation in Returnee Entrepreneurship-A Learning Perspective ATT Truong School of Social Sciences, Heriot-Watt University, 2020 | 2* | 2020 |
| Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services KT Tran, ATT Truong, VAT Truong, TT Luu Journal of Product & Brand Management, 2024 | 1 | 2024 |
| Recontextualisation of International Knowledge by Returnee Entrepreneurs Y Tran, X Liu, A Truong Academy of International Business Annual Meeting 2017, 2017 | 1 | 2017 |
| Entrepreneurial patterns and network leveraging in returnee entrepreneurship: a qualitative study of returnee entrepreneurs in Vietnam TTT Anh Tạp chí Khoa học và Công nghệ-Đại học Đà Nẵng, 18-24, 2023 | | 2023 |
| Digital Entrepreneurs: What Do We Know about Them ATT Truong, T Le Dinh | | 2023 |
| Nhận thức của trẻ em về tính ngầu (cool) thương hiệu: Một nghiên cứu định tính trong ngành hàng sữa TT Khải, TTT Anh, NTN Trinh, NT Toàn Tạp chí Khoa học và Công nghệ-Đại học Đà Nẵng, 26-32, 2022 | | 2022 |
| Unpacking the Process of Overseas Knowledge Recontextualisation in Returnee Entrepreneurship-A Learning Perspective ATT Truong School of Social Sciences, Heriot-Watt University, 2020 | | 2020 |
| Nghiên cứu Marketing TTTA Le Van Huy, Pham Thi Lan Huong, Ngo THi Khue Thu, Tran Nguyen Phuong ... Nhà xuất bản Đà Nẵng, 2020 | | 2020 |
| Dynamics of Entrepreneurial Learning in Overseas Knowledge Recontextualisation by Returnee Entrepreneurs A Truong, Y Tran Academy of International Business Meeting 2020, Online conference, 2020 | | 2020 |
| Unpacking Mixed Embedded Knowledge Structures: The Case of Returnee Entrepreneurs A Truong, Y Tran Academy of International Business Annual Meeting 2019, Copenhagen, Denmark, 2019 | | 2019 |
| Knowledge recontextualization mechanisms and entrepreneurial paths in returnee entrepreneurship–an exploratory study in Vietnam A Truong, Y Tran 45th Academy of International Business (UK & Ireland Chapter) Annual …, 2018 | | 2018 |
| An exploratory study of online brand communities in Vietnam A Truong Journal of Economic Studies 1 (5), 83-94, 2014 | | 2014 |
| Phương pháp nghiên cứu trong kinh doanh (Research methods for Business) TTTA Lê Văn Huy Phương pháp nghiên cứu trong kinh doanh, 2012 | | 2012 |
Yen TranHeriot Watt University - United KingdomVerified email at hw.ac.uk
