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Kendall Goodrich
Kendall Goodrich
Verified email at wright.edu
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Cited by
Cited by
Year
How ‘social’are social media? A cross-cultural comparison of online and offline purchase decision influences
K Goodrich, M De Mooij
Journal of marketing communications 20 (1-2), 103-116, 2014
4722014
Consumer reactions to intrusiveness of online-video advertisements: do length, informativeness, and humor help (or hinder) marketing outcomes?
K Goodrich, SZ Schiller, D Galletta
Journal of advertising research 55 (1), 37-50, 2015
2382015
Anarchy of effects? Exploring attention to online advertising and multiple outcomes
K Goodrich
Psychology & marketing 28 (4), 417-440, 2011
2012011
Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory
K Goodrich, TF Mangleburg
Journal of Business Research 63 (12), 1328-1335, 2010
852010
The gender gap: Brain-processing differences between the sexes shape attitudes about online advertising
K Goodrich
Journal of Advertising Research 54 (1), 32-43, 2014
802014
Are consumers with disabilities receiving the services they need?
K Goodrich, R Ramsey
Journal of Retailing and Consumer Services 19 (1), 88-97, 2012
472012
New technology mirrors old habits: online buying mirrors cross-national variance of conventional buying
K Goodrich, M de Mooij
Journal of International Consumer Marketing 23 (3-4), 246-259, 2011
432011
What's up?: Exploring upper and lower visual field advertising effects
K Goodrich
Journal of Advertising Research 50 (1), 91-106, 2010
432010
Effects of age and time of day on Internet advertising outcomes
K Goodrich
Journal of Marketing Communications 19 (4), 229-244, 2013
402013
Understanding business student retention during covid-19: roles of service quality, college brand, and academic satisfaction, and stress
K Swani, W Wamwara, K Goodrich, S Schiller, J Dinsmore
Services Marketing Quarterly 43 (3), 329-352, 2022
332022
Let them play! Active learning in a virtual world
SZ Schiller, K Goodrich, PB Gupta
Information Systems Management 30 (1), 50-62, 2013
232013
Intrusiveness of online video advertising and its effects on marketing outcomes
K Goodrich, S Schiller, D Galletta
182011
Marketing strategy: from the history of a concept to the development of a conceptual framework
EH Shaw, K Goodrich
Proceedings of the Conference on Historical Analysis and Research in …, 2005
15*2005
Do people with disabilities feel excluded? Comparison of learning and physical disabilities
K Goodrich
Jurnalul Practicilor Comunitare Pozitive 13 (3), 74-87, 2013
132013
How to connect with your best student prospects: saying the right things, to the right students, in the right media
K Goodrich, K Swani, J Munch
Journal of Marketing Communications 26 (4), 434-453, 2020
122020
An Aldersonian explanation of twenty‐first century “mass customization”
K Goodrich
European Business Review 19 (6), 495-507, 2007
122007
Introduction: Advancing understanding of mobile applications in marketing
J Dinsmore, K Swani, K Goodrich, U Konus
Journal of Business Research 126, 361-362, 2021
92021
Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks
K Goodrich, M Benden, J Munch, W Wamwara
Journal of Product & Brand Management 30 (7), 949-963, 2021
42021
Optimal positioning of Web page banner advertisements: An extension of hemispheric processing theory
K Goodrich
Florida Atlantic University, 2007
32007
WHY THE BAD (OR GOOD) ATTITUDE? EXPLORING BANNER ADVERTISING ATTENTION AND BRAND ATTITUDE
K Goodrich
Enhancing Knowledge Development in Marketing, 278, 2007
12007
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