Massimo Giovanardi
Massimo Giovanardi
University of Bologna - Department for Life Quality Studies
Verified email at
Cited by
Cited by
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
M Giovanardi, A Lucarelli, C Pasquinelli
Marketing Theory 13 (3), 365-383, 2013
Co-performing tourism places: The “Pink Night” festival
M Giovanardi, A Lucarelli, PLE Decosta
Annals of Tourism Research 44, 102-115, 2014
Haft and sord factors in place branding: Between functionalism and representationalism
M Giovanardi
Place Branding and Public Diplomacy 8 (1), 30-45, 2012
The political nature of brand governance: a discourse analysis approach to a regional brand building process
A Lucarelli, M Giovanardi
Journal of Public Affairs 16 (1), 16-27, 2016
The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’
I Hassen, M Giovanardi
Cities 80, 45-52, 2018
Inclusive place branding: Critical perspectives on theory and practice
M Karavatzis, M Giovanardi, M Lichrou
Routledge, 2017
Sailing through marketing: A critical assessment of spatiality in marketing literature
M Giovanardi, A Lucarelli
Journal of Business Research 82, 149-159, 2018
Producing and consuming the painter Raphael's birthplace
M Giovanardi
Journal of Place Management and Development 4 (1), 53-66, 2011
A multi-scalar approach to place branding: The 150th anniversary of Italian unification in Turin
M Giovanardi
European Planning Studies 23 (3), 597-615, 2015
Challenges in delivering brand promise–focusing on municipal healthcare organisations
U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi
International Journal of Public Sector Management, 2015
The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro
R Goulart Sztejnberg, M Giovanardi
Journal of Marketing Management 33 (5-6), 421-445, 2017
Investigating relational ontologies in macromarketing: toward a relational approach and research agenda
A Lucarelli, M Giovanardi
Journal of Macromarketing 39 (1), 88-102, 2019
Critical perspectives on place marketing
M Giovanardi, M Kavaratzis, M Lichrou
The Routledge Companion to Critical Marketing, 115-134, 2018
From "moving consumption" to "spacing consumption": In search of consumption geographies
A Lucarelli, M Giovanardi
NA - Advances in Consumer Research 44, 324-328, 2016
From “moving consumption” to “spacing consumption:” in search of consumption geographies
A Lucarelli, M Giovanardi
ACR North American Advances, 2016
Conclusions: Inclusive place branding–towards an integrative research agenda
M Giovanardi, M Lichrou, M Kavaratzis
Inclusive Place Branding, 172-181, 2017
Rediscovering the “urban” in two Italian tourist coastal cities
C Rabbiosi, M Giovanardi
Tourism in the City, 247-258, 2017
Keeping a foot in both camps: Sustainability, city branding and boundary spanners
C Rinaldi, M Giovanardi, A Lucarelli
Cities 115, 103236, 2021
Inclusive Place Branding
M Kavaratzis, M Giovanardi, M Lichrou
Critical Perspectives on Theory and Practice, 2017
Profiling ‘Red Bologna’: Between neoliberalisation tendencies and municipal socialist legacy
M Giovanardi, MG Silvagni
Cities 110, 103059, 2021
The system can't perform the operation now. Try again later.
Articles 1–20