| A meta-analysis of electronic word-of-mouth elasticity Y You, GG Vadakkepatt, AM Joshi Journal of Marketing 79 (2), 19-39, 2015 | 617 | 2015 |
| How CEO/CMO characteristics affect innovation and stock returns: findings and future directions Y You, S Srinivasan, K Pauwels, A Joshi Journal of the Academy of Marketing Science 48, 1229-1253, 2020 | 97 | 2020 |
| The impact of user-generated content and traditional media on customer acquisition and retention Y You, AM Joshi Journal of Advertising 49 (3), 213-233, 2020 | 61 | 2020 |
| The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay Y You, Y He, Q Chen, M Hu Information & Management 58 (2), 103410, 2021 | 34 | 2021 |
| Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM Y He, Y You, Q Chen Journal of Business Research 118, 210-222, 2020 | 26 | 2020 |
| Conceptualizing and measuring online behavior through social media metrics B Pan, Y You Analytics in Smart Tourism Design: Concepts and Methods, 203-211, 2017 | 14 | 2017 |
| How Brands Drive Electronic Word-of-Mouth in an Interactive Marketing Environment: An Overview and Future Research Directions Y You, Y He The Palgrave Handbook of Interactive Marketing, 149-179, 2023 | 3 | 2023 |
Amit JoshiIMDVerified email at imd.org
