Birgitta Sandberg
Birgitta Sandberg
University Research Fellow, Adjunct Professor (Docent), Turku School of Economics, University of
Vahvistettu sähköpostiosoite verkkotunnuksessa utu.fi - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
What makes it so difficult? A systematic review on barriers to radical innovation
B Sandberg, L Aarikka-Stenroos
Industrial Marketing Management 43 (8), 1293-1305, 2014
2162014
Operationalising brand heritage and cultural heritage
U Hakala, S Lätti, B Sandberg
Journal of Product & Brand Management 20 (6), 447-456, 2011
183*2011
Networks for the commercialization of innovations: A review of how divergent network actors contribute
L Aarikka-Stenroos, B Sandberg, T Lehtimäki
Industrial Marketing Management 43 (3), 365-381, 2014
1702014
From new-product development to commercialization through networks
L Aarikka-Stenroos, B Sandberg
Journal of Business Research 65 (2), 198-206, 2012
1622012
Intellectual property rights in innovation management research: A review
H Candelin-Palmqvist, B Sandberg, UM Mylly
Technovation 32 (9-10), 502-512, 2012
1562012
Creating the market for disruptive innovation: Market proactiveness at the launch stage
B Sandberg
Journal of Targeting, Measurement and Analysis for Marketing 11 (2), 184-196, 2002
1262002
Customer‐related proactiveness in the radical innovation development process
B Sandberg
European Journal of Innovation Management, 2007
832007
Managing and marketing radical innovations: marketing new technology
B Sandberg
Routledge, 2008
802008
Enthusiasm in the development of radical innovations
B Sandberg
Creativity and Innovation Management 16 (3), 265-273, 2007
592007
Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?
B Sandberg, L Hurmerinta, P Zettinig
European Journal of Innovation Management, 2013
382013
Hidden market-even for those who create it?: customer-related proactiveness in developing radical innovations
B Sandberg
Turun kauppakorkeakoulun julkaisuja. Sarja A, 5: 2005, 2005
38*2005
Creating an international market for disruptive innovations
B Sandberg, SO Hansén
European Journal of Innovation Management, 2004
342004
The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study
ME Hassett, NS Reynolds, B Sandberg
International Business Review 27 (4), 737-754, 2018
212018
“Man, this frustrates me”: change of consumer emotions in online discussions
P Haavisto, B Sandberg
Journal of Research in Interactive Marketing, 2015
102015
Consumer learning roadmap: a necessary tool for new products
S Hanninen, B Sandberg
International Journal of Knowledge and Learning 2 (3-4), 298-307, 2006
92006
From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying
S Piha, L Hurmerinta, B Sandberg, E Järvinen
Journal of Marketing Management 34 (13-14), 1078-1104, 2018
82018
Applying network approach to commercialization of innovations: Case study on nets to create markets for innovations
L Aarikka-Stenroos, B Sandberg
IMP2009 Conference, 3-5, 2009
72009
Money for nothing? Risks in biopharmaceutical companies from the perspective of public financiers
L Heinonen, B Sandberg
Journal of commercial biotechnology 14 (4), 287-298, 2008
72008
Sadness bright as glass: the acceptance of emotionally sensitive radical innovation
L Hurmerinta, B Sandberg
Journal of marketing management 31 (9-10), 918-939, 2015
62015
Creating a strategic net to commercialize a radical innovation
L Aarikka-Stenroos, B Sandberg
IMP Conference 30, 2007
32007
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Artikkelit 1–20