Katrin Merfeld

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Sven HenkelProfessor of MarketingVerified email at ebs.edu
Mark Philipp WilhelmsEBS Universität für Wirtschaft und RechtVerified email at wilhelms-family.com
Jan F. KleinAssociate Professor, Department of Marketing, IÉSEG School of ManagementVerified email at ieseg.fr
Karin KreutzerProfessor of Social Business, EBS Universität für Wirtschaft und RechtVerified email at ebs.edu
Sabine BenoitProfessor of Marketing, University of Surrey and Australian National University (ANU)Verified email at surrey.ac.uk
Marion BüttgenUniversity of Hohenheim, GermanyVerified email at uni-hohenheim.de
Tomas FalkProfessor of Marketing (Aalto University School of Business)Verified email at aalto.fi
Coen RigteringAssistant Professor, Utrecht UniversityVerified email at uu.nl
Timo van BalenAssistant Professor in Entrepreneurship and InnovationVerified email at uu.nl
Max MulhuijzenAssistant Professor of Entrepreneurship, Vrije Universiteit AmsterdamVerified email at vu.nl
Helen ToxopeusAssistant professor, Utrecht School of EconomicsVerified email at uu.nl
Dr. Sebastian TimmerEBS Universität für Wirtschaft und RechtVerified email at students.ebs.edu
Jeroen P.J. de JongProfessor, Utrecht University School of EconomicsVerified email at uu.nl
Vera SchwarzmannEBS Universität für Wirtschaft und RechtVerified email at ebs.edu
Mathias J.M. BoënneAssistant Professor at Utrecht UniversityVerified email at uu.nl
Vivian S.C. TunnAssistant Professor at Utrecht UniversityVerified email at uu.nl
Christina BidmonUtrecht UniversityVerified email at uu.nl

Katrin Merfeld

Assistant Professor Marketing & Business Development, Utrecht University

Verified email at uu.nl - Homepage

consumer behavior new mobility nature-based solutions sharing economy smart retail


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Technology-enabled personalization in retail stores: Understanding drivers and barriers AS Riegger, JF Klein, K Merfeld, S Henkel Journal of Business Research 123, 140-155, 2021	156	2021
Carsharing with shared autonomous vehicles: uncovering drivers, barriers and future developments–a four-stage Delphi study K Merfeld, MP Wilhelms, S Henkel, K Kreutzer Technological Forecasting and Social Change 144, 66-81, 2019	95	2019
Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing MP Wilhelms, K Merfeld, S Henkel Business Horizons 60 (6), 771-781, 2017	74	2017
Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures K Merfeld, MP Wilhelms, S Henkel Transportation Research Part C: Emerging Technologies 107, 229-247, 2019	25	2019
You are what you share: Understanding participation motives in peer-to-peer carsharing MP Wilhelms, S Henkel, K Merfeld Disrupting Mobility: Impacts of Sharing Economy and Innovative …, 2017	18	2017
Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior AS Riegger, K Merfeld, Klein, J F., S Henkel Technological Forecasting and Social Change 181, 121752, 2022	16	2022
Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services A Lehr, M Buettgen, S Benoit, K Merfeld Psychology & Marketing 37 (5), 705-723, 2020	16	2020
Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing JF Klein, K Merfeld, MP Wilhelms, T Falk, S Henkel Journal of Business Research 143, 171-183, 2022	13	2022
Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis S Timmer, K Merfeld, S Henkel Transportation Research Part A: Policy and Practice 176, 103831, 2023	1	2023
Exploring Business Models for Sustainability With Nature as a Key Resource: A Case Study of Urban Nature-Based Solutions H Toxopeus, K Merfeld Available at SSRN 4425414, 2023	1	2023
Onto the light side of sharing: Using the force of blockchain C Großmann, K Merfeld, JF Klein, F Föller, S Henkel Journal of Business Research 175, 114507, 2024		2024
Industrial product development with lead users as a source of Schumpeterian opportunity JPJ de Jong, M Mulhuijzen, K Merfeld, C Rigtering, T van Balen, ... Journal of Product Innovation Management, 2024		2024
Collaboration with Lead User Firms in New Product Development: A Source of Schumpeterian Opportunity JPJ de Jong, T van Balen, M Boënne, K Merfeld, M Mulhuijzen, ... Available at SSRN 4100506, 2022		2022
Age Diversity in Volunteer Teams: A Qualitative Study on Age-Diverse Teamwork V Schwarzmann, K Kreutzer, K Merfeld Academy of Management Proceedings 2022 (1), 16962, 2022		2022
Shared and Autonomous: A Market Perspective on Contemporary Mobility K Merfeld EBS Universität für Wirtschaft und Recht-EBS Business School, 2018		2018

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