Katrin Merfeld
Katrin Merfeld
Assistant Professor Marketing, Utrecht University
Verified email at uu.nl - Homepage
Cited by
Cited by
Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing
MP Wilhelms, K Merfeld, S Henkel
Business Horizons 60 (6), 771-781, 2017
Carsharing with shared autonomous vehicles: uncovering drivers, barriers and future developments–a four-stage Delphi study
K Merfeld, MP Wilhelms, S Henkel, K Kreutzer
Technological Forecasting and Social Change 144, 66-81, 2019
Technology-enabled personalization in retail stores: Understanding drivers and barriers
AS Riegger, JF Klein, K Merfeld, S Henkel
Journal of Business Research 123, 140-155, 2021
You are what you share: understanding participation motives in peer-to-peer carsharing
MP Wilhelms, S Henkel, K Merfeld
Disrupting Mobility, 105-119, 2017
Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures
K Merfeld, MP Wilhelms, S Henkel
Transportation Research Part C: Emerging Technologies 107, 229-247, 2019
Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services
A Lehr, M Buettgen, S Benoit, K Merfeld
Psychology & Marketing 37 (5), 705-723, 2020
Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives)
MP Wilhelms, K Merfeld, S Henkel
Creating Marketing Magic and Innovative Future Marketing Trends, 159-164, 2017
Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract
S Timmer, K Merfeld, S Henkel
Academy of Marketing Science Annual Conference, 169-170, 2019
How Peer-to-Peer Sharing Promotes Product Purchase: An Abstract
JF Klein, MP Wilhelms, K Merfeld, S Henkel, T Falk
Academy of Marketing Science Annual Conference, 549-550, 2019
Shared and Autonomous: A Market Perspective on Contemporary Mobility
K Merfeld
EBS Universität für Wirtschaft und Recht, EBS Business School, 2018
IFITTtalk| Surrey Think Tank: Collaborative Economy
S Benoit, I Tussyadiah
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