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Genevieve Bosah
Genevieve Bosah
Senior Lecturer
Verified email at herts.ac.uk
Title
Cited by
Cited by
Year
Fashion marketing in emerging economies: Conclusion and research agenda
F Brooksworth, E Mogaji, G Bosah
Fashion marketing in emerging economies—Strategies, tools and insights for …, 2022
212022
Fashion marketing in emerging economies volume II: South American, Asian and African perspectives
F Brooksworth, E Mogaji, G Bosah
Fashion marketing in emerging economies volume II: South American, Asian and …, 2022
192022
Fashion marketing in emerging economies: An introduction
F Brooksworth, E Mogaji, G Bosah
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and …, 2022
162022
Transport and Mobility Decisions of Consumers with Disabilities
E Mogaji, G Bosah, NP Nguyen
15*
Demographic representation of COVID-19 social media and information engagement in Nigeria
W Ekezie, G Bosah
Population Medicine 3 (June), 1-6, 2021
72021
Traditional and Contemporary Notions of Marketing Communications
G Bosah
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022
42022
Marketing communications in emerging economies: Conclusions and recommendations
S Coffie, T Anning-Dorson, RE Hinson, G Bosah, A Anani-Bossman
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022
32022
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
F Brooksworth, E Mogaji, G Bosah
Springer Nature, 2022
22022
Green integrated marketing communications
G Bosah
Green Marketing in Emerging Economies: A Communications Perspective, 19-41, 2022
22022
Higher education marketing in Africa
E Mogaji, F Maringe
Springer Nature Switzerland AG, 2020
22020
Youth and new media technologies in Africa: Content analysis of online youth participation in Nigeria's 2015 election
G Bosah
Global Media Journal 16 (31), 1, 2018
22018
Interrogating African Diaspora, media, the changing role of media in networked world
G Bosa
The Mediated city conference: Woodbury University Los Angeles, 2014
22014
Brand, consumer and sustainability perspectives in fashion marketing: Conclusion and research agenda
F Brooksworth, E Mogaji, G Bosah
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and …, 2022
12022
Consumer Behaviour and Student Motivation Influence the Choice of Higher Learning Institutions in Nigeria
G Bosah
Higher Education Marketing in Africa: Explorations into Student Choice, 255-274, 2020
12020
Digital media: changes in the news production and journalistic practices in Nigeria
GA Bosah
University of Leicester, 2018
12018
South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda
F Brooksworth, E Mogaji, G Bosah
Fashion Marketing in Emerging Economies Volume II: South American, Asian and …, 2022
2022
South American, Asian and African perspectives in fashion marketing: Introduction
F Brooksworth, E Mogaji, G Bosah
Palgrave Macmillan-Springer Nature 2, 3-16, 2022
2022
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
T Anning-Dorson, RE Hinson, S Coffie, G Bosah, IK Abdul-Hamid
Springer International Publishing, Imprint: Palgrave Macmillan, 2022
2022
Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence
T Anning-Dorson, RE Hinson, S Coffie, G Bosah, IK Abdul-Hamid
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022
2022
Green Marketing in Emerging Economies
I Adisa, RE Hinson, C Mukonza, AC Kirgiz
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