Claas Christian Germelmann
Claas Christian Germelmann
Lehrstuhl für Marketing & Konsumentenverhalten, Universität Bayreuth
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Cited by
Cited by
H Böhler, CC Germelmann, D Baier, H Woratschek
Kohlhammer Verlag, 2021
Dynamics and drivers of customer engagement: within the dyad and beyond
JA Fehrer, H Woratschek, CC Germelmann, RJ Brodie
Journal of Service Management 29 (3), 443-467, 2018
Co-destruction of value by spectators: the case of silent protests
M Stieler, F Weismann, CC Germelmann
Value co-creation in sport management, 82-96, 2017
We love to hate them! Social media-based anti-brand communities in professional football
B Popp, CC Germelmann, B Jung
International Journal of Sports Marketing and Sponsorship 17 (4), 349-367, 2016
Alexa, can I trust you? Exploring consumer paths to trust in smart voice-interaction technologies
J Foehr, CC Germelmann
Journal of the Association for Consumer Research 5 (2), 181-205, 2020
“Give and take”: how notions of sharing and context determine free peer-to-peer accommodation decisions
A Geiger, C Horbel, CC Germelmann
Journal of Travel & Tourism Marketing 35 (1), 5-15, 2018
Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities
A Groeppel-Klein, CC Germelmann, M Glaum
International Journal of Intercultural Relations 34 (3), 253-267, 2010
The ties that bind us: Feelings of social connectedness in socio-emotional experiences
M Stieler, CC Germelmann
Journal of Consumer Marketing 33 (6), 397-407, 2016
Congruence and incongruence in thematic advertisement–medium combinations: Role of awareness, fluency, and persuasion knowledge
CC Germelmann, JL Herrmann, M Kacha, PR Darke
Journal of Advertising 49 (2), 141-164, 2020
Mobile consumer apps: Big data brother is watching you
C Buck, C Horbel, T Kessler, C Christian
Marketing Review St. Gallen 31, 26-35, 2014
The Unconscious App Consumer: Discovering and Comparing the Information-seeking Patterns among Mobile Application Consumers.
C Buck, C Horbel, CC Germelmann, T Eymann
ECIS, 2014
Exploring new routes within brand research in sport management: Directions and methodological approaches
T Ströbel, CC Germelmann
European Sport Management Quarterly 20 (1), 1-9, 2020
'Minding the mall': Do we remember what we see?
A Groeppel-Klein, CC Germelmann
ACR North American Advances, 2003
Medien im Marketing
A Gröppel-Klein, CC Germelmann, A Gröppel-Klein
Gabler, 2009
Kundenorientierte Einkaufszentrengestaltung
CC Germelmann
Springer-Verlag, 2003
Deception in consumer behavior research: A literature review on objective and perceived deception
J Held, CC Germelmann
Projectics/Proyéctica/Projectique, 119-145, 2018
Deceived or not deceived: How food consumers perceive deception
J Held, CC Germelmann
ACR North American Advances, 2014
Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
A Gröppel-Klein, B Bartmann, CC Germelmann
NeuroPsychoEconomics 1 (1), 30-47, 2006
State of the Art der Imagery-Forschung und ihre Bedeutung für den Handel
CC Germelmann, A Gröppel-Klein
Konsumentenverhaltensforschung im 21. Jahrhundert: Gewidmet Peter Weinberg …, 2004
Actor engagement practices and triadic value cocreation in the team sports ecosystem
M Stieler, CC Germelmann
Marketing: ZFP–Journal of Research and Management 40 (4), 30-43, 2018
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