| Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? K Middleton, S Turnbull, MJ de Oliveira International Journal of Advertising 39 (5), 679-698, 2020 | 58 | 2020 |
| How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices K Middleton, S Turnbull Marketing Theory 21 (4), 561-578, 2021 | 50 | 2021 |
| Developing “employagility”: The 3Es case for live-client learning J Fletcher-Brown, K Knibbs, K Middleton Higher Education, Skills and Work-Based Learning 5 (2), 181-195, 2015 | 20 | 2015 |
| How consumers subvert advertising through rhetorical institutional work K Middleton, H Thompson‐Whiteside, S Turnbull, J Fletcher‐Brown Psychology & Marketing 39 (3), 634-646, 2022 | 13 | 2022 |
| Emergence in emergency: How actors adapt to service ecosystem disruption H Thompson-Whiteside, J Fletcher-Brown, K Middleton, S Turnbull Journal of Business Research 162, 113800, 2023 | 2 | 2023 |
| Introducing EmployaGility–sharing ideas for engaging multiple stakeholders in the teaching, learning, employment journey K Knibbs, J Fletcher-Brown, KZ Middleton | 2 | 2015 |
| Why the advertising industry should cheer new rules on gender stereotypes K Middleton | 1 | 2017 |
| The role of consumer speech acts in brand activism: a transformative advertising perspective J Fletcher-Brown, K Middleton, H Thompson-Whiteside, S Turnbull, ... Journal of Advertising, 1-20, 2023 | | 2023 |
| Pinterest weight loss ban shows brands are beginning to listen to consumers K Middleton | | 2021 |
| Advertising women: a creative challenge K Middleton, S Turnbull, P Rodrigo, L Howe-Walsh | | 2016 |
| Pluralist gender-role expectations in health advertising in the Philippines. Are advertising agencies ‘on-message’? J Fletcher-Brown, M Camacho, KZ Middleton British Academy of Management (BAM) Conference, 2015 | | 2015 |
| Employability is dead-long live EmployaGility! K Knibbs, J Fletcher-Brown, K Middleton Association of Business Schools, Learning, Teaching & Student Experience …, 2015 | | 2015 |
