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Cody T. Havard
Cody T. Havard
Professor of Sport Commerce at The University of Memphis
Verified email at memphis.edu - Homepage
Title
Cited by
Cited by
Year
Glory Out of Reflected Failure: The examination of how rivalry affects sport fans
CT Havard
Sport Management Review 17, 243-253, 2014
1922014
Development and validation of the sport rivalry fan perception scale (SRFPS).
CT Havard, DP Gray, J Gould, LA Sharp, JJ Schaffer
Journal of Sport Behavior 36 (1), 2013
1612013
Determinants and Consequences of the Perceived Social Impact of a Sport Event
Y Inoue, C Havard
Journal of Sport Management 28, 294-310, 2014
1592014
Investigating the impact of conference realignment on rivalry in intercollegiate athletics.
CT Havard, DL Wann, TD Ryan
Sport Marketing Quarterly 22 (4), 2013
982013
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men’s basketball
CT Havard, L Reams, DP Gray
International Journal of Sport Management and Marketing 14 (1-4), 116-132, 2013
692013
Qualitative assessment of rivalry and conference realignment in intercollegiate athletics
CT Havard, T Eddy
Journal of Issues in Intercollegiate Athletics 6 (1), 15, 2023
652023
Investigating sport rivals: Number, evaluations, and relationship with team identification.
RK Wann, D. L., Havard, C. T., Grieve, F. G., Lanter, J. R., Partridge, J. A ...
Journal of Fandom Studies, 2015
63*2015
Who's our Rival? Investigating the Influence of a New Intercollegiate Football Program on Rivalry Perceptions.
CT Havard, SL Shapiro, LL Ridinger
Journal of Sport Behavior 39 (4), 2016
602016
Examining the impact of team identification and gender on rival perceptions and consumption intentions of intercollegiate athletics fans
CT Havard, TW Eddy, TD Ryan
Journal of Applied Sport Management 8 (2), 10, 2016
562016
Reinvestigating the impact of conference realignment on rivalry in intercollegiate athletics
CT Havard, DL Wann, TD Ryan
Journal of Applied Sport Management 9 (2), 7, 2017
522017
Rivalry versus hate: Measuring the influence of promotional titles and logos on fan rival perceptions
CT Havard, DL Wann, FG Grieve
Journal of Applied Sport Management 10 (2), 5, 2018
482018
Sport and disaster relief: A content analysis
Y Inoue, CT Havard
Disaster Prevention and Management 24 (3), 355-368, 2015
462015
Investigating Rivalry in Professional Sport
CT Havard, M Hutchinson
International Journal of Sport Management. Available at: https://www …, 2017
452017
Investigating differences in fan rival perceptions between conferences in intercollegiate athletics.
CT Havard, L Reams
Journal of Sport Behavior, 2016
442016
Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
CT Havard, P Ferrucci, TD Ryan
Journal of Marketing Communications 27 (1), 20-30, 2021
422021
Rivalry among teams and conferences in intercollegiate athletics: Does a conference pride phenomenon exist?
CT Havard
Journal of Contemporary Athletics 10 (1), 2016
372016
Marvel, DC, and sport: Investigating rivalry in the sport and comic settings
CT Havard, FG Grieve, ME Lomenick
Social Science Quarterly 101 (3), 1075-1089, 2020
352020
Examining differences among primary and secondary rivals: Are fan perceptions, behavioral , and consumption intentions influenced by degree of rivalry?
CT Havard, L Reams
Journal of Applied Marketing Theory 8 (1), 28-38, 2018
292018
Disney vs. Comcast: Lessons Learned from the Corporate Rivalry
CT Havard
272020
Happiest place (s) on earth? Investigating the differences (and impact) of fandom and rivalry among fans of sport and Disney’s Theme Parks
CT Havard, DL Wann, FG Greive, B Collins
Journal of Brand Strategy 10 (3), 283-292, 2021
262021
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