| On the nature of reactance and its role in persuasive health communication JP Dillard, L Shen Communication monographs 72 (2), 144-168, 2005 | 1825 | 2005 |
| The persuasion handbook: Developments in theory and practice JP Dillard, M Pfau Sage Publications, 2002 | 682* | 2002 |
| Affect and persuasion: Emotional responses to public service announcements JP Dillard, E Peck Communication research 27 (4), 461-495, 2000 | 648 | 2000 |
| Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors K Braddock, JP Dillard Communication monographs 83 (4), 446-467, 2016 | 566 | 2016 |
| The persuasive effects of metaphor: A meta‐analysis P Sopory, JP Dillard Human communication research 28 (3), 382-419, 2002 | 563 | 2002 |
| Primary and secondary goals in the production of interpersonal influence messages JP Dillard, C Segrin, JM Harden Communications Monographs 56 (1), 19-38, 1989 | 545 | 1989 |
| The multiple affective outcomes of AIDS PSAs: Fear appeals do more than scare people JP Dillard, CA Plotnick, LC Godbold, VS Freimuth, T Edgar Communication research 23 (1), 44-72, 1996 | 518 | 1996 |
| Increasing political sophistication through public deliberation J Gastil, JP Dillard Political communication 16 (1), 3-23, 1999 | 517 | 1999 |
| Empathy, communication, and prosocial behavior JB Stiff, JP Dillard, L Somera, H Kim, C Sleight Communications Monographs 55 (2), 198-213, 1988 | 417 | 1988 |
| The persuasive influence of emotion in cancer prevention and detection messages JP Dillard, RL Nabi Journal of communication 56 (suppl_1), S123-S139, 2006 | 383 | 2006 |
| The effect of narrative news format on empathy for stigmatized groups MB Oliver, JP Dillard, K Bae, DJ Tamul Journalism & Mass Communication Quarterly 89 (2), 205-224, 2012 | 371 | 2012 |
| Sequential-request persuasive strategies: Meta-analysis of foot-in-the-door and door-in-the-face JP Dillard, JE Hunter, M Burgoon Human Communication Research 10 (4), 461-488, 1984 | 355 | 1984 |
| Does perceived message effectiveness cause persuasion or vice versa? 17 consistent answers JP Dillard, L Shen, RG Vail Human Communication Research 33 (4), 467-488, 2007 | 333 | 2007 |
| Fear appeals in health promotion campaigns: Too much, too little, or just right? JL Hale, JP Dillard Sage Publications, Inc, 1995 | 328 | 1995 |
| Presumed influence on peer norms: How mass media indirectly affect adolescent smoking AC Gunther, D Bolt, DLG Borzekowski, JL Liebhart, JP Dillard Journal of communication 56 (1), 52-68, 2006 | 323 | 2006 |
| Persuasion and the structure of affect. Dual systems and discrete emotions as complementary models JP Dillard, E Peck Human Communication Research 27 (1), 38-68, 2001 | 323 | 2001 |
| The relationship between the perceived and actual effectiveness of persuasive messages: A meta-analysis with implications for formative campaign research JP Dillard, KM Weber, RG Vail Journal of Communication 57 (4), 613-631, 2007 | 317 | 2007 |
| Communicator competence in the workplace: Model testing and scale development PR Monge, SG Bachman, JP Dillard, EM Eisenberg Annals of the International Communication Association 5 (1), 505-527, 1981 | 316 | 1981 |
| A goal-driven model of interpersonal influence JP Dillard Seeking compliance: The production of interpersonal influence messages, 41-56, 1990 | 312 | 1990 |
| The influence of behavioral inhibition/approach systems and message framing on the processing of persuasive health messages L Shen, JP Dillard Communication research 34 (4), 433-467, 2007 | 291 | 2007 |
